In the Media

Retention tactics such as loyalty programs and personalization work, but they can be difficult to manage and execute properly. Enter marketing automation, which could be the answer to your customer retention struggles.

Retention marketing solutions provider Optimove has revealed plans to aggressively expand its business with a focus on the UK and US markets in 2015, after seeing its revenue and active user numbers double last year.

From 2013 to 2014, Optimove doubled both its revenue and the number of active users on its platform.

On a tactical level, the successful analysis of customer data allows the marketer to personalize offers and incentives to maximize their relevance to each individual. Not only does this help maximize customer engagement and spend (and reduce churn), it generates goodwill, enhanced brand perception and word-of-mouth promotion.

Instead of presenting generic offers at predetermined times, publishers can base highly-personalized (and highly-effective) messaging on specific player activity and behavioral triggers.

Optimove has recently added three social gaming operators, Crazy Panda, Jelly Button Games and LuckyFish Games, to its extensive player marketing solutions.

Savvy marketers should focus on the value differences between quick-churn and late-churn customers when designing their win-back customer retention campaigns.

Many factors contribute to the end success or failure of a company. The right combination of romanticism and rationality, as well as the ability to leverage the benefits of both, are critical factors for entrepreneurial success.

“It’s always good to see the smaller younger companies mentioned in our surveys so well done Odobo and Optimove!”

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In the Media

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