Proactive Trader Retention: The Next Growth Engine for Retail Brokerages
How to make sure clients get the best user experience possible in order for them to generate higher volumes in the long run.
In the Media
Why Some Countries Are More Innovative Than Others
Have you ever asked yourself what makes a country innately successful at innovation?
How to Use Marketing Automation to Retain More Customers
Retention tactics such as loyalty programs and personalization work, but they can be difficult to manage and execute properly. Enter marketing automation, which could be the answer to your customer retention struggles.
Strong growth sees Optimove plot US and UK expansion
Retention marketing solutions provider Optimove has revealed plans to aggressively expand its business with a focus on the UK and US markets in 2015, after seeing its revenue and active user numbers double last year.
Optimove doubles up
From 2013 to 2014, Optimove doubled both its revenue and the number of active users on its platform.
Customer Marketing 2.0 for Online Retailers: Personalize or Vaporize
On a tactical level, the successful analysis of customer data allows the marketer to personalize offers and incentives to maximize their relevance to each individual. Not only does this help maximize customer engagement and spend (and reduce churn), it generates goodwill, enhanced brand perception and word-of-mouth promotion.
Real-Time Personalized Player Marketing
Instead of presenting generic offers at predetermined times, publishers can base highly-personalized (and highly-effective) messaging on specific player activity and behavioral triggers.
Optimove Moving Closer to 100 Per Cent Personalisation
Optimove has recently added three social gaming operators, Crazy Panda, Jelly Button Games and LuckyFish Games, to its extensive player marketing solutions.
Quick-Churn or Late-Churn Customers: Which Are More Valuable for Marketers?
Savvy marketers should focus on the value differences between quick-churn and late-churn customers when designing their win-back customer retention campaigns.