Why real-money game developers need to understand their 3 types of players
Three kinds of people deposit money into real-money gaming apps. These insights all are important to retaining players in this growing market.
In the Media
How to Leverage Player Emotions to Increase Retention
Once we understand customer behavior more deeply, we gain a better understanding of their emotional states as they play, and we can leverage those insights to drive player engagement, retention and lifetime value.
Effective retention strategies are vital to maximizing the lifetime value of players
Exclusive interview with Pini Yakuel, CEO, Optimove
The Reality of the Customer Journey and Optimove Retention Automation
Instead of the traditional approach to managing customer journeys, which relies on creating a limited number of static journey flowcharts, Optimove allows marketers to more easily manage infinite customer journeys by relying on its dynamic micro-segmentation.
Proactive Trader Retention: The Next Growth Engine for Retail Brokerages
How to make sure clients get the best user experience possible in order for them to generate higher volumes in the long run.
Why Some Countries Are More Innovative Than Others
Have you ever asked yourself what makes a country innately successful at innovation?
How to Use Marketing Automation to Retain More Customers
Retention tactics such as loyalty programs and personalization work, but they can be difficult to manage and execute properly. Enter marketing automation, which could be the answer to your customer retention struggles.
Strong growth sees Optimove plot US and UK expansion
Retention marketing solutions provider Optimove has revealed plans to aggressively expand its business with a focus on the UK and US markets in 2015, after seeing its revenue and active user numbers double last year.
Optimove doubles up
From 2013 to 2014, Optimove doubled both its revenue and the number of active users on its platform.