Turning Black Friday Message Fatigue Upside Down
Consumer fatigue is driven not by message volume in ads, but by ads with irrelevant messages, according to a new report that analyzes Black Friday and Cyber Monday messages and campaigns.
In the Media
Henry Ross on powering Africa’s iGaming evolution
In the words of Henry Ross, Africa’s iGaming industry is experiencing a defining moment. Rapid digital expansion, a growing young population, and an increasingly supportive regulatory environment have positioned the continent as the next major frontier for global gaming innovation
U.S. Gamers Spend More, Stay Less Loyal – New Data from Optimove
Optimove’s latest U.S. Gaming Pulse Report for September 2025 provides a detailed look at the performance of the American online gaming market compared to the global landscape
As the Singularity Approaches, How Do Humans Stay Ahead of AI?
As artificial intelligence accelerates beyond historical precedent, we find ourselves at the precipice of the “technological singularity:” a theoretical moment when AI surpasses human intelligence and begins improving itself without human input
Executive Interview with Pini Yakuel, CEO of Optimove
A live interview with Pini Yakuel, hosted by Wise Marketer Managing Editor Bill Hanifin, held in Chicago in June 2025
Engage Early for Holiday Marketing Success
The marketer who hasn’t started holiday messaging yet is already falling behind
Optimove NFL Study Gives Sportsbook Operators Insights on How To Shape Offerings
Optimove NFL study meant to help direct sportsbook operators on how and why wagerers bet on the NFL
They Think You’re Ready For Some Football
Sportsbooks anticipate the end of summer doldrums, make plans to welcome back and entice bettors with offers.