Netflix lauds strong subscriber growth
Roni Cohen, director of data science from customer relationship firm Optimove outlined the challenge facing Netflix on its path to tie down subscribers.
In the Media
Optimove Introduces Streams to Measure Impact of Marketing Campaigns on Consumer Behavior
Optimove announced the launch of its new Streams feature, which empowers marketers to create easily comparable communication streams to determine which one is better for growing the business over the long term.
What to Watch: Retail’s FashTech Providers
Optimove implements a systematic approach to planning, executing, measuring and optimizing a complete, highly personalized customer marketing plan.
Optimove Touts Customer’s Infinite Journey for CRM
The science-first relationship marketing hub believes in the small wins that come with refining each campaign.
