Retention is a gold mine of opportunity
‘Churning’ of retail traders is one of the most poignant concerns of many of today’s FX companies. Optimove CEO Pini Yakuel details his antidote to churning in today’s LeapRate interview.
In the Media
The world’s best start-up hubs: Tel Aviv, Israel
Optimove CEO Pini Yakuel shares his insighs on what makes Tel Aviv one of the high-tech startup capitals of the world.
Optimizing customer marketing via personalization
We’re pleased to repost a recent blog by Optimove’s Pini Yakuel entitled Ever-increasing Personalization.
Optimizing customer marketing via personalization
We’re pleased to repost a recent blog by Optimove’s Pini Yakuel entitled Ever-increasing Personalization.
1Click Games teams up with Optimove
Ben Roberts, vice president of business development at 1Click Games said: “With all we have seen and heard about Optimove’s capabilities, we expect to see a significant increase in player retention across all our operators.”
How to make your email marketing smarter
Optimove CEO Pini Yakuel explains how marketers can improve their email marketing and how they should measure their campaigns.
Optimove Adds New Meaning to ‘Know Your Customer’
As a data driven tool, Optimove isn’t alone in providing tools for online firms to better understand their client’s behavior and lifetime value calculations, but is one of the few directly involved with the forex and binary options market.
Optimove launches OptiTrack for personalized customer marketing
Automated retention software company Optimove has launched a new method of tracking the website activity of individual customers, and associating it with their existing database-stored behavioral records.
From Service to Product: How to Build a SaaS From Your Service Offering
Identify one or two service customers with a very serious and successful — even fanatical — team. In my experience, there is perhaps one company in 20 that performs at the highest standards in any particular area.