In the Media

According to Yoav Susz, vp of revenue at the customer relationship software company Optimove, brands can use that to their advantage during execution. “By doing some segmentation you can make better judgments,” he said.

Our Editor in Chief sat down with CRMC 2019 co-presenters, Yoav Susz and Emma Crepeau of Optimove and Sweaty Betty, respectively, to dig into what a cutting-edge CDP (Customer Data Platform) looks like today.

What works best for our clients is tracking their customers’ behavior and activities closely, with various activities triggering specific campaigns. Cart abandonment would trigger a campaign designed to complete the sale via the customer’s preferred channel and could include email, pop-ups and mobile push notifications. This real-time communication usually seals the deal. – Pini Yakuel, Optimove

Use examples and stories to deliver your messages effectively, and practice answering the hard questions ahead of time so you’re never caught off guard. Aim to engage, not convince. – Pini Yakuel, Optimove

Optimove analyzed 2.9 million transactions across 950,000 Gen Z shoppers to reveal that while Gen Z tends to make more purchases — 26 percent more than older generations — they’re not often repeat customers.

Driven by AI-powered, retention marketing platform Optimove, Adore Me is seeing three-times more customers and 3.5-times higher order amounts, Valentine’s offers superior value over heavily discounted holidays such as Black Friday.

To do personalization at scale and do it well, we must rely on artificial intelligence to deliver emotionally intelligent communications to our customers at the right time and through preferred channels – Pini Yakuel, Optimove

Our AI-driven module is able to constantly change and move customers from one persona to another, based on behavior and history. Using this approach, our clients are able to communicate more effectively with their customers, increasing lifetime value and brand loyalty and driving growth. – Pini Yakuel, Optimove

Optimove’s Streams provides another level of functionality to the CDP category by letting marketers employ incrementality testing across entire strategies and then automatically optimizing them.

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In the Media

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Liberating Customer Data: Optimove & Sweaty Betty at CRMC 2019

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How to Appeal to Gen Z Shoppers and Keep Them Coming Back

Valentine’s Day Gets More Personal

13 Examples Of Outstanding Personalized Marketing

14 Creative Ways To Personalize Your Marketing Campaign

CDP Optimove adds ability to test campaign strategies

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