Understanding the Power of Segmentation for Marketing Campaigns
As you cater to smaller and smaller segments, the average uplift you can expect to gain from your total customer base grows.
In the Media
CRM talent: How to define your job role
Maintaining customers’ loyalty has turned into a digital battle, fought with the weapons of predictive analytics, data-mining, creativity and innovation. Leading the troops are the Directors of CRM.
Choosing the right channel to reach the target audience
Different markets are responding very differently to marketing messages and the medium in which they are transmitted, according to Alon Tvina, COO at marketing specialist Optimove.
GVC bolsters CRM capabilities with Optimove multi-brand partnership
Adam Lewis Head of Group GVC Sportsbooks: “Optimove’s software and consulting services provide us with a significant strategic edge in our highly-competitive industry, which we’ll now leverage across Bwin and the other brands within our newly enlarged group.”
NYC vs the world: How NYC’s tech scene measures up
New York City’s tech scene, like the city itself, is largely made up of people who came to the city from somewhere else.
Why Customer Journey Optimization Systems Will Replace Marketing Automation
Today’s version of the customer journey map should cover each individual’s unique path of touch points, make contextual decisions at each subsequent interaction, and automate this process at scale.
8 NYC tech companies with offices around the world
We did a little digging and found an astonishing number of big and small NYC tech startups that have significant international operations. If you want to work in tech on a global scale, or even if you just dream of running that Rome office, you’re in luck. Here are eight NYC tech companies with offices around the world.
The Sweet Spot of New vs. Existing Players
OnlineCasinoReports sits down with Optimove’s Head of Strategic Services, Shauli Rozen, for a chat about about the balance between acquisition and retention, the sweet spot of new vs. existing players, rockets, healthy grown-ups and old cash cows.
What is Predictive Marketing and how it can help Retailers
With all the old and new media, social channels, mobile, SMS and everything in between it’s overwhelming to make sense and organize everything into manageable pieces, and that’s what Marketing Cloud company, Optimove aim to help you with. Listen as I talk with Amit Bivas, director of marketing on what and how they actually work.