In the near future, every brand will have to effectively personalize – or vaporize.
In the Media
Retention marketing solutions provider Optimove announced that it now interfaces with Facebook via application-programming interface, enabling it to automatically update the social network’s custom audiences lists on a daily basis.
Optimove is announcing an online tool that lets marketers track the behavior of their Facebook app users and target them with special campaigns so that they stick around longer.
Optimove is a retention automation platform that relies on sophisticated customer modeling technology. It helps online companies maximize the value of every customer by offering comprehensive data on user behavior.
If you look at the social space, there is a lot of hype and a lot of talk and a lot of players, but still, in terms of money, you don’t find too many companies doing great numbers, unlike the real money industry where you have a lot of companies turning good numbers.
Using a data mining approach to dynamically predict which marketing actions will be the most effective for each individual customer increases repeat purchases, retention and lifetime value, and is a game changer for most companies.
Online gambling operator 888 Holdings has announced it is to utilise Optimove’s retention automation software in its consumer-facing bingo operations.
What’s interesting about Optimove is that their constantly refined predictive testing of microsegment or individual customer responses and future activity is entirely based on account activity.
Optimove CEO Pini Yakuel told PCR at the Ecommerce Expo: “We find patterns and identify micro segments of customers and look at how to make them more engaged, but in some places customer loyalty is not strong and we can help companies improve this. We want to bring our expertise to ecommerce and target more retailers – anyone who has an interesting customer story. In ten years’ time, all big retailers will have retention automation systems. We want to be number one player in that market.”