When a company catches lightning in a bottle, the industry tends to pay attention. Optimove, for example, recently announced some rather remarkable highlights, including that its retention automation platform delivered more than 2.6 million marketing messages in 2015 to over 56 million unique customers on behalf of leading brands.
Most marketers these days have lofty goals. They want personalized, one-to-one marketing with their customers. But those goals require businesses to act with speed and agility.
Optimove looked at data from millions of online customers and more than 180 brands to help companies understand if their ratio of new-to-existing customers indicates a state of growth, stagnation, or decline.
Cloud marketing company Optimove has studied data from millions of online customers and more than 180 brands to help companies understand if their ratio of new-to-existing customers indicates a state of growth, stagnation or decline.
There are several typical new:existing customer revenue ratios that companies should be aware of as they grow their business, and these ratios depend highly on the specific company’s growth phase.
While commerce is heading full-on to customize wherever possible, loyalty programs everywhere have remained a staple of the old world’s one-size-fits-all paradigm.