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Treat Your Reactivated Customers Like New Ones
Former customers who returned to spend money on a website after a significant time away offered an economic potential very similiar to that of first-time customers. Marketers can—and should—take advantage of this by identifying these “back from churn” customers and giving them special treatment just like companies commonly do with their new customers.
12 (More) Startups in Israel You Should Know About
Optimove is a retention automation platform powered by predictive micro-segmentation technology. The company’s core technology is based on an innovative algorithmic approach to deep customer analytics which reliably personalizes every campaign, to maximize revenues and customer lifetime value.
25 Hot Israeli Tech Startups
Founded in 2009 by a data scientist and an operational researcher who met at Tel Aviv University, Optimove got started with the founders’ savings and grants from the Israeli government. Today the company has 35 employees and a portfolio of clients, ranging from gaming sites to e-commerce companies.  

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