In the Media

Amit Bivas, whose company Optimove helps developers build and automate marketing, advises devs to thoroughly test to make sure their notifications are effective in bringing players back.

Other platforms, like Optimove, specialize in customer retention and re-engagement, focusing on existing customers to intelligently offer highly personalized offers that are proven to convert.

New research released by Optimove, an internationally recognized customer retention marketing company, sheds light on the current trends in social gaming and gives operators tips for marketing strategies and maximizing conversion.

Do you know who your players are? Do you wonder how best to reach them? If so, there is no one better you could turn to than Amit Bivas, Head of Marketing at Optimove.

In this podcast, the CEO of Optimove discusses how the co-founders came up with the right business idea, how they were able to self-fund the business, why they walked away from $1.5 million in VC funding, how they grew their idea into a business with over 100 employees and how the founders raised $20 million in VC funding 4 years later.

Customer marketing has the power to transform businesses and change bottom lines. It is a powerful and timely growth tool and a strategic asset in today’s volatile consumer landscape.

A friend just asked me why I didn’t post on Women’s Day that 85% of my team are women. Honestly – I didn’t think it was worth mentioning. It’s not about feminism, empowerment or affirmative action. They are not at Optimove because they are women, or despite they are women. They’re simply absolutely great. And that, I think, is definitely worth mentioning.

You would think that with a “freemium” player base, there would be two types of personalities: those who pay and those who don’t. Optimove, a company that specializes in customer retention, tracked 235 social gamers over 18 months and identified not two, but six types of players based on behavior and tendency to buy.

Optimove is a retention and marketing firm that has broken down social-game players into six major categories and provided a look at some of the actions that developers can take to win them over and maximize lifetime value.

1 … 37 38 39 40 41 42 43 … 59

Press Inquiries

[email protected]

In the Media

4 Mobile Marketing Channels Game Devs Can Use to Communicate With Players

5 Ways Marketing Automation Will Change Your Organization

Optimove’s New Research May Help Social Gaming Operators with Marketing Strategies

Amit Bivas on the Most Effective Ways of Engaging with Your Players | Casual Connect Video

How to Raise $20 Million for Your SaaS Startup – with Pini Yakuel

Why You Can’t Afford to Ignore Customer Marketing

More women in high-tech: 5 things employers should do and 1 thing women must do to create more balance in the workplace

Whale Watching: Identifying The Six Types Of Social Game Spenders

The 6 stages of a free-to-play social gamer

Press Inquiries