In the Media

Pini Yakuel, CEO and founder of Optimove, talks to [a]listdaily about its “emotionally intelligent” approach to marketing, how Google Ads will help business engage and retain customers, and how the company has stated that it treats every campaign like a “marketing experiment.”

Optimove’s newest integration makes it possible for marketers to automate the management of many granular audience lists, each targeting small groups of customers based on behavioral signals, such as their latest purchase and browsing activity, responses to previous campaigns, predictive analytics, and more.

By targeting existing customers through personalized ads on Google.com and across the Google Display Network, Optimove will enable marketers to increase customer spend, engagement and retention.

For operators, striking the right balance between focusing on new and existing players can make your business rocket, or leave you running in place says Shauli Rozen, Head of Strategic Services at Optimove.

Everyone’s talking about big data but few are mastering its full potential.

Optimove takes a data-driven approach to customer retention by combining predictive customer modeling with campaign automation.

Marketers must focus on getting customers to stay, and not burn them out with untargeted promotions.

As you cater to smaller and smaller segments, the average uplift you can expect to gain from your total customer base grows.

Maintaining customers’ loyalty has turned into a digital battle, fought with the weapons of predictive analytics, data-mining, creativity and innovation. Leading the troops are the Directors of CRM.

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In the Media

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