“Most of the people we spoke to recommended Optimove, so we decided to go for it. So far, we are very impressed with the technology and the people at Optimove.”
In the Media
Retention automation platform Optimove has conducted research into the differences between Web and mobile players in the space of real-money gaming.
“[Desktop] activity currently outperforms mobile activity – although mobile is climbing steadily,” reads Optimove’s report. “It may just be a matter of time before this trend reverses completely.”
Marketing automation tools help to even the playing field among corporate giants and the little guys, creating a chance for small businesses to compete for a larger piece of the market.
Via this real-time update, marketers will have the ability to increase customer engagement and reduce churn by responding to consumer actions as they happen.
Instead of focusing on additional features, it can be far more valuable to focus on your product identity. What are you trying to achieve? What problem are you solving?
The core of holding on to existing customers is keeping them happy with great customer service, and at the core of great customer service is managing people’s expectations.
‘Churning’ of retail traders is one of the most poignant concerns of many of today’s FX companies. Optimove CEO Pini Yakuel details his antidote to churning in today’s LeapRate interview.
Optimove CEO Pini Yakuel shares his insighs on what makes Tel Aviv one of the high-tech startup capitals of the world.