In the Media

Yohai Sabag, Chief Data Scientist for Optimove, gives an excellent walk-through of how marketers can use the “human-machine feedback loop” for artificial intelligence in marketing optimization at scale.

Once you have the technology that enables you to segment your customers intelligently, there’s no end to the personalized communication you can achieve.

The goal is to help enable more “emotionally intelligent conversations” by constantly adapting to changes in customer behavior. Peek under the hood and you’ll find cluster analysis and machine learning, with help from a marketing optimization bot, making it possible to send hundreds of micro campaigns per day and assess the ROI.

Optimove named one of the top ten customer experience management solutions by Website Magazine.

The majority of revenue growth will be won by companies that shift their attention from user acquisition to retention, and adopt player-centric rather than product-centric monetization strategies.

To gain a cross-cultural understanding of how leaders define success in their work life and personal life, we asked five different CEOs in five different countries about their companies and how they personally define success in life and in work.

The new year is a good time to let go of the things and ideas that no longer serve you — or never did. Pini Yakuel, CEO, Optimove suggests five marketing practices to lose for good, and some resolutions to consider instead.

Optimove founder and CEO Pini Yakuel says artificial intelligence — despite its cold, number-crunching reputation — can actually help build emotional bonds between businesses and their customers.

Fortunately there are a few companies which are starting to offer solutions for optimization-driven marketing and can start to help you down this path.

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In the Media

Art of Artificial Intelligence in Marketing Optimization

Fostering Customer Loyalty in an Omnichannel World

iCXM Comes of Age — Using AI to Know, Engage, and Serve Your Customers Better

TOP 50: CEM Solutions Measuring, Monitoring & Optimizing the Customer Experience

The end of mobile gaming as we know it

5 CEOs from around the world reveal what ‘success’ means to them

5 Marketing Practices to Kill in 2017

Artificial intelligence helps build relationships

Using ML-driven marketing optimization to solve the attribution conundrum

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