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Segment, Monetize, Retain, Repeat
A new suite of tools from Optimove aims to help marketers maximize the lifetime value of customers across the lifecycle by killing churn in its tracks. In addition to improved customer response prediction capabilities, the suite includes a calendar-based marketing management tool to help users track and optimize campaigns.  
ISoftBet announce Optimove agreement
iSoftBet’s sales manager Luci Apostolou said: “We have seen terrific results from operators who have already implemented this solution and we are looking forward to seeing similar results on the rest of the iSoftBet platform.”
10 Impressive Tel Aviv Tech Startups
As one of the only successful bootstrapped software startups in Tel Aviv, Optimove has proven itself as a market leader and has tripled revenue and doubled staff to 30 employees since last year.  
Startup Unveils Software to Rev Up Customer Retention
Marketers and retention experts often face a common struggle when running their businesses on the Web: users click through their site, become disengaged, and finally leave, never to return. But a Tel Aviv-based startup hopes to give businesses more insight into their customers by suggesting actions they can take to increase retention and reduce churn.  
15 Marketing Softwares That Can Boost Your Business
In today’s knowledge economy, the marketing landscape for businesses has changed dramatically. Companies that hope to effectively spread the word about their offerings, attract customers, engage with them and ultimately retain them, need to adapt to these changes. Those that fail to do so will fall behind. Below are 15 great marketing softwares that can help companies remain relevant and master marketing in the digital age.

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