In biology, evolution is the change in the characteristics of a species over several generations and relies on the process of natural selection.

In marketing, it‘s the improvement in the skills and tools of a marketer over several years and relies on – well, too – the process of natural selection. As in, if you are not keeping up with the program, you will get left behind.

• Download the guide: CRM Manager Evolution Curve

To use the words from our downloadable guide. “The Managers’ CRM Evolution Curve”: “the competitive world in which we live requires us to improve our performance continuously. Whether you are a basketball player or a CRM manager, you constantly improve your craft. The basketball player might focus on her shot, passing, and defense, while also looking at the equipment that will provide her the best advantage. Similarly, CRM managers focus on their segmentation, execution, and analysis practices, while taking a deep look into the technology they require to be the best at their job.”

And much like in biology or the WNBA, there are no shortcuts to superstardom in the world of CRM either.

It’s especially mission-critical when we’re talking orchestration capabilities in CRM marketing. Because without advancing these capabilities, no other aspect can fulfil its potential. Sophisticated, AI-based orchestration is where embracing and making the most of next-gen technology can unlock true scale in personalization and throughout your CRM operation.

What does that evolution look like? And what defines each step in the process? Based on years of experience working with thousands of CRM managers from various industries and all across the globe – we have broken down, dissected, reverse-engineered, and built it back up – so you, too, can see where you and your team are right now. Which is a basic step in deciding how and where you need to go next.

We present it to you in 5 levels, and a cheat-sheet-like kind of table – here’s a glimpse of it, focusing on the orchestration levels:

We put it all – with additional aspects , of course, such as “analysis”, “time to market”, and more – in a whitepaper that will allow you to quickly locate yourself on this evolution curve, see where you are, and immediately understand where you need to progress towards to survive the cruel natural selection of the CRM savanna.

• Download the guide: CRM Manager Evolution Curve

Published on June 18th, 2020

Posted in

• Customer Retention
• Wisdom

Rony Vexelman

Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.

Amit Levkovich

Amit Levkovich is Optimove’s Director of Product. She has an extensive technical and product management experience, and specializes in applying technologies to create products that solve business challenges. Amit holds a BSc in Industrial Engineering and Management, and a Masters in Business Administration.