Wisdom
Are bugs always a pain? Surprisingly (or not), they can provide valuable insight into how users interact with products and features. They can reveal pain points, areas for improvement, and even new features you have yet to consider. No buggin’ around!
Just in time for International Women's Day, Optimove's very own VP of Engineering, Rachel Shehori, provides insight into her accomplishments as a female leader in a male-dominated tech space and offers useful tips for women looking to make a career in tech
Our recent survey of marketing leaders unearthed several enlightening insights, but none more shocking than what we call The Great Disconnect, the gap that exists between what consumers expect and what brands do. For savvy, adaptable brands, it represents a huge opportunity to break away from the pack.
First and Last Touch attribution models are nothing short of terrible ideas. Luckily, Optimove has the one truly meaningful model baked into the platform. See how it works and then go speak to an Optimove representative
From daring to track business-related metrics to using control groups, from scaling customer segments to constantly treating campaigns as experiments, here's what you need to take into account when advancing to a science-first approach to CRM Marketing (this article is an Optimove Ambassador exclusive)
To empower brand-customer relationships, to free up marketers to focus on what they are great at, to get customers to purchase repeatedly with their preferred brands, and to help marketing teams from A-Z. Three years since the first time we posted our "promise in plain words," we present you with a more high-level, top-down updated (and upgraded) approach
We gathered three Relationship Marketing experts and asked them about 2021 challenges, 2022 plans, and not surprisingly, the conversation surrounded Personalization, Segmentation, and Customer Lifetime Value. You know, the things that matter
Are you still treading your feet in the segmentation waters, or perhaps already enjoying the fruits of AI-based orchestration? Locate yourself, and your team – and learn where you need to go (Whitepaper)
Building a future-proof, holistic, agile marketing tech stack can easily become a competitive advantage. Follow these common “buyer demands” to make sure you’re asking the right questions when hunting for a vendor
Growth-seeking brands moved to digital faster than ever before in the last year and a half. Here’s why it’s not all great news
Some say that curiosity didn’t kill the cat, indecision did. The CDP category is dangerously teetering on the edge of that cat’s fate. The indecision surrounding what a CDP is might only be solved by a split in the category