Off the Shelf, or Off to Work? Here are the questions to ask and aspects to consider when deciding whether to integrate with a ready-made 3rd party marketing technology solution or to build it in-house
Changes in diversity, individuality, mobility, and connectivity created a consumer persona that is ever-elusive. Four CRM leaders tell us how they still win them over
Optimove was recognized by Forrester as a leading vendor in the Cross Channel Campaign Management field thanks to its unique offering, future-ready technology, and strong customer base. Read on to learn all about Optimove's inclusion in the first-ever Forrester CCCM Wave for Independent Platforms
Taking your customers' opinion into account can do more than just influence your product roadmap. It can also be a fantastic opportunity to strengthen relationships with key clients. Which is what Optimove's 4th Customer Advisory Board was all about
Looking for a wealth of brilliant ideas, insights, best practices, and DIYs to deepen your hold of Relationship Marketing? Look no further than this post
While the benefits of achieving VIP status and receiving special treatment are quite clear to VIP customers, brands may find the rationale behind grooming these VIPs a bit murky. This is especially true for Content Subscription brands, whose VIPs are measured not by their order number and amounts, but for their overall engagement and activity
In the business of partnerships, just like in the world of CRM, the science of relationships is at the heart of every success. What else is? Read here. It's based on a true story
Often overlooked as "dull" or "simple" - email data should play a significant role in enhancing your targeting game, especially when paired with an actionable Customer Data Platform
Don’t let the bonus abusers ruin promotions for the rest of your customers.
Our new look is the perfect representation of where we are today and the values that lead us – a shrewd, innovative, scientific approach, alongside a strong commitment to our clients and partners to provide the products and services that best solve their relationship marketing challenges.
Personalization is a must, but it can easily become daunting. Here are five questions to ask when attempting the personalization endeavor.