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Gartner 2019 Magic Quadrant for Multichannel Marketing Hubs ranks Optimove high for "ability to execute." Get the full report.

Optimove Blog

Data, Marketing and the Universe



Open the Door for Customer Exploration: Uncovering CDPs’ Irrevocable Powers

Posted by on 16 May 2019

Turning your ideation to execution process from a long, stressful, multitouch point one into a smoother, self-sufficient, result-oriented procedure is not a fantasy. Learn what Optimove can do to help you uncover data insights

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The Differences Between Attracting Customers into Your Store, and Catering to Them While They’re in: Combining Fast and Slow Data

Posted by on 25 April 2019

Luring the right people with the right offers requires a rich set of data and sophisticated customer modeling – but it’s a different set than what is needed to react to their signals when they’ve stepped in the door. The magic happens when you combine both

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Don’t Just Automate: Orchestrate

Posted by on 4 April 2019

As an unfortunate mishap recently experienced by a large retailer clearly demonstrates - automation without orchestration leads to chaos. Smart marketers should acknowledge the need for an inherently intelligent system to make sure all parts are synced and optimized  

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The Evolution of the Independent Data-Driven Marketer, in 3 (and a half) Motivating Steps

Posted by on 28 March 2019

In today's demanding marketing orb, every marketer's quiver has to be armed with the right tools, that will allow access to customized reports filled with the most recent data. Here's the starting point of your quest

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Launching the PostFunnel Forums: Putting CRM Thought-Leadership on a Pedestal

Posted by on 14 March 2019

In a few weeks, we'll host our first-ever PostFunnel Forum events in London and New York. Optimove's CMO shares his event marketing strategy and invites you to join us there

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The Product Cross-Sell Challenge: A Story About Three Marketing Managers

Posted by on 7 March 2019

The value of cross-selling in gaming is undisputed. Or is it? A stroll between different marketing managers gives the complete answer as to why it is time to enhance your retention strategy

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The Optimove Promise: Now Available In Plain Words

Posted by on 21 February 2019

To provide access to all customer data, to help prioritize customers across any campaign on any channel, to measure any KPI and to enable marketers professional expertise. Optimove's VP Revenue had an interesting chat with his meemaw

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Optimove as a Secret Weapon: The Anonymous Case Study Hack

Posted by on 31 January 2019

One of our clients didn't want to share his glowing feedback with the world. Soon, the reason became clear, and frankly, quite obvious. Although it's always better to put a face and a name to the numbers, it didn't hold us back. Optimove's CMO shares the impactful solution for situations when you "surpass all expectations" of your client, but want to be kept a secret

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The Innately Intelligent Creed: Paving the Way Towards Marketing Excellence

Posted by on 24 January 2019

Marketers today are charged with injecting their intelligence into the process or the system, burdening themselves and not leveraging their capabilities. The new era of marketing will innately merge AI and human creativity to optimize any campaign or marketing strategy. Optimove's CEO looks into CRM's seamlessness

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Summarizing Optimove Connect’s 2018 Workshops

Posted by on 27 December 2018

14 experts, six professional workshops, one retention marketing conference. We combined various aspects of CRM marketing – Campaign Analysis, Content Repurposing, Email Marketing, VIP Segmentation and much more into six insightful videos. Enter to learn and enjoy

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Why CDPs Fail: A Tale of Three Unfulfilled Expectations

Posted by on 13 December 2018

All insight and no execution is cause for frustration, errors, and money down the drain. Learn why Customer Data Platforms are often hard-pressed to keep their promises

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Going Customer-Centric: The 4 Toughest Challenges to Confront

Posted by on 29 November 2018

Everyone believes their business is customer-centric, but more often than not, people within an organization are looking at the same customer through different prisms. Learn how your company structure is harming your marketing goals

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