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Exclusive: What Does Adopting a Scientific Approach to Retention Marketing Entail?

From daring to track business-related metrics to using control groups, from scaling customer segments to constantly treating campaigns as experiments, here's what you need to take into account when advancing to a science-first approach to CRM Marketing (this article is an Optimove Ambassador exclusive)

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Avi Sorenson

Avi, a seasoned writer-editor joined Optimove in 2022 after more than 6 years with Apester, where he served as a senior content manager and consultant. Prior to this, Avi, a Political Science graduate from Tel Aviv University, held multiple senior editorial positions within mass media outlets. And, whatever you do, don't talk to him about NBA scores from last night.

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