2 posts found by Avi Sorenson
From daring to track business-related metrics to using control groups, from scaling customer segments to constantly treating campaigns as experiments, here's what you need to take into account when advancing to a science-first approach to CRM Marketing (this article is an Optimove Ambassador exclusive)
When Claus Hansen, Director of CRM at BetMGM, says that "Optimove provides us the flexibility to maximize Customer LTV," what he (also) actually talks about is how cohort analysis and elevated agility play a crucial role in executing personalization-at-scale. Read on to see for yourself