Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove ranked #1 for AI Capabilities by Gartner for Multichannel Marketing Hubs 
Company News
Read time 3 minutes
Optimove ranked #1 for AI Capabilities by Gartner for Multichannel Marketing Hubs 
Report validates Optimove's Positionless Marketing Platform as it earned a trifecta by placing in the top three across key categories evaluated
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Positionless Marketer to optimize effectiveness as a marketing pro
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Multichannel Marketing | Journey Orchestration | Positionless Marketing

Why Multichannel Marketing Fails Without AI Journey Decisioning

Discover how AI turns disconnected campaigns into seamless customer experiences
Company News | Positionless Marketing | Retail & eCommerce

Media That Matters

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing
Marketing AI | Journey Orchestration | Gamify

Modern Loyalty: Why Progress Is a Key Driver

Turning momentum into customer actions can help to create lasting loyalty
Gamification | Digital Personalization | Customer Segmentation | Gamify

How to Use Gamification for Active Personalization

Turn customer preference-sharing into playful moments that build trust and power scalable, permission-based personalization
Positionless Marketing | iGaming | Retail & eCommerce

Optimove Connect 2026, On Demand: Watch Every Session from the Home of Positionless Marketing

Keynotes, customer stories, and real-world examples of how modern marketing teams execute, personalize, and scale
Company News | Positionless Marketing | iGaming | Email

How AI-Powered Game Recommendations Drove £40K in Bet Amount

Learn how Optimove Personalize auto-rotates top games daily to keep emails current, reduce fatigue, and lift clicks into gameplay
Company News | Marketing AI | Positionless Marketing

AI Decisioning Studio: Optimove’s New Hub for Positionless Marketing

One hub to manage and scale AI decisioning across campaigns, journeys, offers, and timing
Multichannel Marketing | Positionless Marketing | Company News

Top 11 CRM Marketing Platforms for Prescriptive Intelligence Evaluated by Gartner: Optimove Ranks #1

Use Gartner’s scores to identify which platforms can tell marketers what to do next, and which ones are still figuring it out
Marketing AI | Company News | Positionless Marketing | Retail & eCommerce

Bridging the Skills Gap: What to Look for in a Tech Vendor to Maximize Potential

How retail and e-commerce teams unlock AI platforms faster with the right execution and enablement model
Company News | iGaming

Optimove Insights iGaming Pulse February 2026: US Rising Deposits, Declining Bets

Explore how US player behavior is shifting with rising deposits and fluctuating bets in comparison to global trends
Positionless Marketing | iGaming | Retail & eCommerce

Optimove Connect 2026 Recap: Moments That Defined the Home of Positionless Marketing

Couldn’t attend Optimove Connect this year? We’ve got you covered. Take a journey through the sessions in the gallery below
Positionless Marketing | iGaming | Retail & eCommerce

Celebrating CRM Marketing Excellence: Meet the 2026 Optimove Connect Award Winners

Discover the brands, teams, and individuals driving CRM innovation and redefining success in 2026