2017 was quite the year. This year marked a turning point here at Optimove; this year we told a story of growth, of progress, of elevation. We are no longer a small startup; we are near celebrating a decade. We’ve grown in employees, in clients, in customers, and in morale. Our motto – the science first relationship marketing hub, has really speared each and every decision we’ve made, and was reflected in our demonstrated devotion and dedication to our clients.

We’ve taken the best, most innovative technological tools, the highest levels of engineering, data scientists, emotionally intelligent marketing, and combined them to give our clients what they need to excel at their trade. 2017 helped us overcome challenges (and created some new ones). As you’ll see in our wonderful inforgraphic, we battled keeping up with the fast-paced changes in the industry, as we strived to release better versions of ourselves. Now, at the end of 2017, I can proudly say that we’ve succeeded. And I am confident that by the end of 2018, we’ll be even better.

I’d like to take this opportunity to thank you all for being a part of the Optimove story. I wish you all a successful year.

Published on February 1st, 2018

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• Company News

Pini Yakuel

Pini co-founded Optimove in 2012 and has led the company, as its CEO, since its inception. With two decades of experience in analytics-driven customer marketing, business consulting and sales, he is the driving force behind Optimove. His passion for innovative and empowering technologies is what keeps Optimove ahead of the curve. He holds an MSc in Industrial Engineering and Management from Tel Aviv University.