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Optimove 2018 Year in Review

Our tenth year is over. We're now bigger, stronger and more aligned on our challenges and obstacles ahead with one motto in mind: To keep providing what's needed to make your marketing team a winning one

As the years pass by, I witness two processes existing side by side, almost contradicting one another. From the one hand, our path moving forward is more clear. The targets and goals are becoming more and more transparent, obvious and understandable for everyone within our company. And with that in mind – it also becomes much harder to get there. Every obstacle is massive, every stone you need to turn weighs like the celestial heavens. And the forces we needed to invest to move these rocks, to jump these hurdles, are joint forces of many smart and very committed people.

10 years since Optimove’s initial start, we stand proud with 200 and some employees, 3 established offices and another one on the way. We have many more clients, with many goals, and the best innovative tech tools and minds that help reach these goals – done always with commitment and enthusiasm – to better cater our clients’ customers and to help them to be better marketers.

We’re sharing some key numbers in this comprehensive infographic below, and embracing these two processes – looking back with pride and looking forward with a real anxious to reach even higher.

Thank you all for being a part of the Optimove story.

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Pini Yakuel

Pini co-founded Optimove in 2012 and has led the company, as its CEO, since its inception. With two decades of experience in analytics-driven customer marketing, business consulting and sales, he is the driving force behind Optimove. His passion for innovative and empowering technologies is what keeps Optimove ahead of the curve. He holds an MSc in Industrial Engineering and Management from Tel Aviv University.