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Optimove Blog

Data, Marketing and the Universe


How We Use Gamification to Drive Success in Our R&D Department

Posted by on 9 August 2018

As our company kept on growing, it became harder to keep track of all the tasks and maintain a high motivation level. Learn what our VP R&D did to get over these hurdles 

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Optimove Announces New COO to Strengthen the Company’s Engineering Services

Posted by on 19 July 2018

Yarden Malka will play a key role in growing Optimove's technology DNA, reshaping its organizational structure and ensuring it will keep providing clients and prospects with the most advanced product. We sat with Yarden for a short introduction interview

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Five Things I Wish Somebody Would Have Told Me When I Started My Journey as CEO

Posted by on 12 July 2018

I’ve been at this gig for more than nine years already, and during this time, I enjoyed some success, but also made many errors. Optimove's CEO shares the big things he wishes a wise friend would have told him in the beginning

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Optimove Boosts its Email Capabilities: Acquired PowerInbox’s DynamicMail Business

Posted by on 10 May 2018

DynamicMail technology will offer Optimove's clients an opportunity to bring the type of personalization and interaction available in other channels, to their inbox

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Why It’s Best to Treat the GDPR as an Opportunity, Not an Obstacle

Posted by on 5 April 2018

Your company should be ready by now for the new EU personal data protection regulations (GDPR), which goes into effect next month. And a brand or company that puts their customers' privacy first, must embrace the chances it brings along - to use data in a smarter way

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Optimove’s Mobile Messaging Fosters Relationship Marketing Aptitude

Posted by on 29 March 2018

Optimove's new capabilities will help retailers prepare, deliver and track hyper-personalized mobile campaigns

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Optimove Enters Gartner’s 2017 Magic Quadrant for Digital Marketing Analytics

Posted by on 26 October 2017

Gartner’s Magic Quadrant series analyzes technology vendors. This is Optimove’s first inclusion in this report  

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The Case for Opting Out of Silicon Valley’s ‘Growth or Die’ Culture

Posted by on 22 June 2017

Any ecosystem needs diversity to survive. We need different types of business models that are set up for long-term success. Getting there requires a different approach to funding and growth.

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More Women in High Tech: How to Create More Balance in the Workplace

Posted by on 15 December 2016

Five things employers should do, and one thing women must do, to promote a true equal opportunity strategy.

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Struggling with CRM Management? Bring in the Talent!

Posted by on 1 September 2016

While scrambling for new CRM talent, many recruiters still find the role elusive and hard to frame. Here’s how successful Directors of CRM in leading customer-centric companies define their profession, goals and challenges.

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We Will Not Put You in a Box

Posted by on 18 August 2016

Reaching the 100 employee milestone is a vote of confidence for Optimove’s product — and HR philosophy.

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Going Agile: Five Organizational Changes to Boost Your Marketing

Posted by on 28 July 2016

Digital-first, contextual marketing requires an organizational paradigm shift which often scares businesses into paralysis. Here are the steps you can take to ease your business into a new era in marketing.

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