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Optimove Blog

Data, Marketing and the Universe

Launching the PostFunnel Forums: Putting CRM Thought-Leadership on a Pedestal

Posted by on 14 March 2019

In a few weeks, we'll host our first-ever PostFunnel Forum events in London and New York. Optimove's CMO shares his event marketing strategy and invites you to join us there

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Optimove 2018 Year in Review

Posted by on 28 February 2019

Our tenth year is over. We're now bigger, stronger and more aligned on our challenges and obstacles ahead with one motto in mind: To keep providing what's needed to make your marketing team a winning one

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Optimove Connect 2018: The Recap

Posted by on 20 December 2018

Our fourth annual conference was a big success, with over 450 experienced colleagues sharing the latest trends, research findings, challenges and opportunities from the cutting-edge of relationship marketing. Optimove's Chief Marketing Officer takes you on a special tour and presents all the lectures from this one-of-a-kind conference

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Why Promoting From Within Worked for Us: The Optimove HR Dogma

Posted by on 27 September 2018

It happens often, not only in the Hi-Tech industry: Young talents in a professional role find themselves managing teams and workers, with no real background or managerial experience. But there are more opportunities than worries in that scenario. Optimove's CEO explains why

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How We Use Gamification to Drive Success in Our R&D Department

Posted by on 9 August 2018

As our company kept on growing, it became harder to keep track of all the tasks and maintain a high motivation level. Learn what our VP R&D did to get over these hurdles 

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Optimove Announces New COO to Strengthen the Company’s Engineering Services

Posted by on 19 July 2018

Yarden Malka will play a key role in growing Optimove's technology DNA, reshaping its organizational structure and ensuring it will keep providing clients and prospects with the most advanced product. We sat with Yarden for a short introduction interview

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Five Things I Wish Somebody Would Have Told Me When I Started My Journey as CEO

Posted by on 12 July 2018

I’ve been at this gig for more than nine years already, and during this time, I enjoyed some success, but also made many errors. Optimove's CEO shares the big things he wishes a wise friend would have told him in the beginning

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Optimove Boosts its Email Capabilities: Acquired PowerInbox’s DynamicMail Business

Posted by on 10 May 2018

DynamicMail technology will offer Optimove's clients an opportunity to bring the type of personalization and interaction available in other channels, to their inbox

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Why It’s Best to Treat the GDPR as an Opportunity, Not an Obstacle

Posted by on 5 April 2018

Your company should be ready by now for the new EU personal data protection regulations (GDPR), which goes into effect next month. And a brand or company that puts their customers' privacy first, must embrace the chances it brings along - to use data in a smarter way

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Optimove’s Mobile Messaging Fosters Relationship Marketing Aptitude

Posted by on 29 March 2018

Optimove's new capabilities will help retailers prepare, deliver and track hyper-personalized mobile campaigns

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Optimove Enters Gartner’s 2017 Magic Quadrant for Digital Marketing Analytics

Posted by on 26 October 2017

Gartner’s Magic Quadrant series analyzes technology vendors. This is Optimove’s first inclusion in this report  

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The Case for Opting Out of Silicon Valley’s ‘Growth or Die’ Culture

Posted by on 22 June 2017

Any ecosystem needs diversity to survive. We need different types of business models that are set up for long-term success. Getting there requires a different approach to funding and growth.

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