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Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

Only 18% of Marketers Consider Themselves AI Leaders, yet more than three quarters expect it to optimize marketing outcomes

OptiGenie is redefining iGaming by reshaping player journeys in real time, driving higher retention, smarter promotions, and sustainable growth. Learn how

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Data, Marketing and the Universe

Optimove’s Pulse tool provides unprecedented visibility into iGaming and Sports betting industry performance, trends, and benchmarks. Here’s what you need to know about July

How to Keep Your First-Time Customers Coming Back

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

The NFL season is just around the corner and Optimove has released data to inform operators with players before the season kick-off

Discover how marketers use AI to deliver exceptional customer experiences across all touchpoints

Asadul Shah, VP, Online Casino Promotion Strategy at Caesar’s Online Casino, gives and inside look into Caesars’ journey to smarter, faster, and more personalized iGaming marketing with Optimove’s Positionless Marketing