Search the website
EN

Latest Posts

Optimove Coins the Phrase “Single Marketing View” to Empower Marketers with Unified Multichannel Campaign Control

Why it Matters: Marketing teams are under growing pressure to do more with less. But disjointed tools, siloed execution, and limited visibility make it nearly impossible to scale personalized experiences efficiently. Optimove’s Single Marketing View gives marketers the unified command center they need to execute smarter, faster, and more effectively. Key takeaways: The Marketing Visibility … Continued

What’s Moving Marketing Mid-2025: Pressure, Progress, and Personalization

Here are the recommended reads for this week and why they matter: This week’s must-reads center on what’s shaping consumer sentiment and marketing strategy at the midpoint of 2025. From AI and economic pressures forcing CMOs to rethink execution, to the surprising power of women’s sports sponsorships, to how inflation and tariffs are altering back-to-school shopping. Each article offers … Continued

Optimize Your Snowflake Spend: 4 Steps for Smarter Data Cost Management

Key Takeaways:  Read the complete article on Mastering Snowflake Cost Optimization at Scale. The Big Picture  If you’re operating a multi-tenant SaaS business and feel your Snowflake bill is growing faster than your insights, this story is for you.  At Optimove, we’ve always believed in empowering teams to act fast, smart, and independently. That’s the essence … Continued

Embedded Messaging: A Game-Changer for Real-Time Customer Engagement 

Why it Matters: Embedded Messaging is a powerful extension of Optimove’s personalization technology, allowing marketers to engage users directly within the websites and mobile apps they already operate. By avoiding reliance on third-party platforms and restrictive legacy systems, Optimove’s Embedded Messaging boosts retention and conversions while ensuring a frictionless customer experience. It puts the power … Continued

What is Dynamic Marketing? A Complete Guide to Dynamic Content and Strategies

In a world where consumer expectations evolve by the second, businesses must keep pace through personalized, real-time, and adaptive strategies. Enter dynamic marketing, a transformative approach that allows brands to deliver highly relevant messages to each customer at the right moment.  This comprehensive guide explores dynamic marketing, how it works, why it matters, and how … Continued

AI, iGaming, and “Data Trust” Top This Week’s Marketing Headlines

 Here are the recommended reads for this week and why they matter: 1. Will AI ‘Completely Rewire’ Loyalty Programs?  By Michael Brady, CX Dive  Brady examines how AI pushes loyalty beyond segmentation and into true one-to-one personalization. The article warns, however, that without human oversight, brands risk crossing the line into experiences that feel “impersonal, off base, and overcurated.”  It’s … Continued

Now OptiPromo Enables Marketers to Deliver Promotions in Real Time

Why it Matters: The promotional game in iGaming is oversaturated. Players are bombarded with free spins, cashback, and one-size-fits-all offers that don’t truly connect to get them to engage and spend more with the brand. The result is more than diminishing returns, it’s Promotion Fatigue, a key symptom of a broader problem: Marketing Fatigue.  Key … Continued

Optimove Earns Great Place to Work Certification 

Why it Matters: The Great Place to Work Certification is a meaningful recognition based entirely on employee feedback. For Optimove, a company built around empowering marketers to do more with less, validates the belief that people do their best work when they’re trusted, supported, and inspired. It also underscores that the Optimove HR team creates … Continued