The Great Place to Work Certification is a meaningful recognition based entirely on employee feedback. For Optimove, a company built around empowering marketers to do more with less, validates the belief that people do their best work when they’re trusted, supported, and inspired. It also underscores that the Optimove HR team creates a workplace culture that isn’t just about perks and policies, but also cares about how people feel, grow, and show up every day.
Key takeaways:
This is Optimove’s first time applying for and receiving certification in both regions.
88% of Optimove’s UK employees and 78% of its US employees say it’s a great place to work, significantly higher than national averages.
Recognition highlights Optimove’s investment in employee growth, well-being, and culture.
Initiatives span career development, flexibility, mental health, inclusion, and community.
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The Full Story
Optimove, the leader in Positionless Marketing, has officially earned Great Place to Work Certification the United States and the United Kingdom. This recognition is based on feedback from employees who rated their experience across trust, culture, support, and belonging.
In the UK, 88% of employees said Optimove is a great place to work, 34% higher than comparative company averages. In the US, the number reached 78%, exceeding the national average by 21 points. These scores reflect a culture that emphasizes agency, care, and continuous learning, values that mirror the very principles Optimove’s core values.
Optimove’s workplace philosophy aligns with its Positionless Marketing platform empowering people to do anything and be everything. Internally, that translates to a work culture where individuals are encouraged to take ownership, build new skills, and contribute beyond rigid roles.
As Shirly Evrany, Optimove’s VP of HR, explains: “We’ve committed ourselves to building a culture where people care, grow, listen, uplift each other, and, as we say, can do anything and be everything.”
That commitment shows up in the numbers:
66% of employees have been promoted from within.
New managers receive formal leadership training to set them up for success.
Feedback loops continuously improve programs like onboarding.
Beyond career paths, Optimove invests in well-being through traditional and unconventional benefits, from flexible PTO and private medical insurance to puppy therapy, yoga classes, and mental health webinars. Perks like lunch allowances, cashback cards, and milestone gifts aim to support employees holistically.
Diverse, Global, and Connected
Optimove’s teams are as global as they are inclusive. Its UK offices in London and Dundee are home to over 130 employees representing more than 20 nationalities. About 80 team members collaborate daily in a flexible hybrid model in the US and LATAM. Across locations, team rituals, from holiday parties to Pride Month celebrations, create a sense of connection that transcends borders.
The workplace model isn’t just about flexibility. It’s about building trust and autonomy, which in turn drives employee retention, growth, and incredible results.
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Optimove’s Great Place to Work Certification is a milestone that reflects more than just high survey scores. It’s an acknowledgment of a work environment where people are not only enabled to grow but encouraged to become positionless themselves, versatile, self-driven, and deeply valued.
As Optimove continues to scale its impact in marketing tech, this recognition reaffirms a core belief: empowered people create empowered outcomes.
To learn more about Optimove’s people-first culture and explore current opportunities, visit our careers page.
Shirly Evrany is the Vice President of Human Resources at Optimove, where she has led the company’s global HR strategy since 2018. With over a decade of experience in HR leadership across high-growth tech companies, Shirly brings deep expertise in talent acquisition, performance management, organizational development, and employee experience. Shirly holds an MBA in Organizational Behavior from Ben-Gurion University of the Negev.
