
AI and the Retail Marketer’s Future
How AI transforms strategy and processes, driving the adoption of Positionless Marketing

Shirly Evrany is the Vice President of Human Resources at Optimove, where she has led the company’s global HR strategy since 2018. With over a decade of experience in HR leadership across high-growth tech companies, Shirly brings deep expertise in talent acquisition, performance management, organizational development, and employee experience. Shirly holds an MBA in Organizational Behavior from Ben-Gurion University of the Negev.