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Resources

Explore Positionless Marketing through customer success stories, eBooks, research reports, videos, and webinars

Journey Orchestration | Digital Personalization | Positionless Marketing | iGaming

How Imperial Brands Structured Marketing for the Long Run

Five principles that turned a fragmented global marketing operation into one that keeps evolving
Journey Orchestration | Positionless Marketing | Customer Segmentation | iGaming

Sisal Rebuilt the Team Before It Rebuilt the Stack

Three organizational moves that took Sisal's online gaming business from siloed, product-led marketing to a single view of the player, built on Optimove
Customer Segmentation | Email Marketing | Financial Services | Email

How Optimove Helped Tesco Bank Find Its Way Back to the Inbox

When Microsoft began blocking its campaigns, Tesco Bank worked with Optimove to diagnose the cause, rebuild its sender reputation, and turn deliverability into a permanent discipline

Scientific Games Turned CRM Data into a Paid-Media Advantage

Using first-party player data through the Optimove and Meta integration, Scientific Games helped five state lotteries reach more players at a lower cost
Marketing AI | Positionless Marketing | iGaming

DAZN Delivers Over 100,000 Personalized Campaigns with Optimove

The world's leading live sports streaming service moved from SQL-dependent, event-led marketing to behavior-led personalization across more than 200 territories.
Digital Personalization | Marketing AI | Retail & eCommerce

One Campaign. Every Language.

How MyHeritage scaled personalized marketing across 25+ languages with a single template
Marketing AI | Positionless Marketing | iGaming

FDJ United Cuts Campaign Turnaround from Six Weeks to One Day

How FDJ United used Optimove's Positionless Marketing Platform to replace a seven-team campaign process with a single marketer working end to end
Journey Orchestration | iGaming | Gamify

JuegaEnLínea Boosted ROI with Gamified CRM

Optimove Minigames drove 14,000 new leads fueling bottom-line growth
Company News | Digital Personalization | iGaming

World Cup 2026 Group Stage Report

Data from the US, Europe, and Latin America reveal an increase in the number of active bettors and a surge in first-time depositors
Company News | Positionless Marketing | Retail & eCommerce

Back to School Report 2026

Early start, budget constraints, and a multi-channel approach will define the return to school