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Resources

Explore Positionless Marketing through customer success stories, eBooks, research reports, videos, and webinars

Company News | Positionless Marketing | iGaming

NFL Betting Intentions 2026/27 Report

Based on a survey of U.S. NFL bettors, it examines how players plan to wager, spend, and engage with sportsbooks this season
Journey Orchestration | Positionless Marketing | iGaming

Lucky7 Ventures Delivers 74X ROI with a Real-Time, Multichannel CRM Program

Lucky7 replaced a manual, promotion-led CRM with an automated lifecycle program built on Optimove and GiG data, growing deposits, retention, and player lifetime value
Journey Orchestration | Positionless Marketing | iGaming

Herd Gaming Launched With Enterprise-Grade CRM Marketing on Optimove, Run by Two People

Herd Gaming's two-person marketing team uses real-time reporting to run 250 campaigns a month without waiting for data analysts
Company News | Retail & eCommerce

AI Shopping Goes Mainstream: Implications for Consumers and Marketers

Consumers are already turning to AI for discovery and recommendations; the next opportunity for retailers is to make those experiences more useful, trusted, and personal.
Marketing AI | iGaming

How Entain Is Building CRM for the Organic Growth Era

Four operating principles behind Entain's shift from a fragmented, acquisition-built CRM stack to a centralized, AI-powered decisioning engine across its global betting and gaming brands
Company News | Marketing AI | Retail & eCommerce

Holiday Shopping Report 2026

Family-focused gifts, Black Friday-driven timing, preference for familiar brands, and rising AI use will shape the 2026 holiday season
Company News | Positionless Marketing | iGaming

World Cup 2026 Full Tournament Report

World Cup 2026 expanded the number of bettors placing bets and first-time depositors across all regions, while average betting activity per player remained below regular-season levels
Company News | Positionless Marketing | iGaming

NFL Betting Intentions vs. Actual Behavior 2025/26

What bettors said they would do, what 136 million wagers show they did, and what it means for sportsbooks planning the 2026/27 season
Digital Personalization | Email Marketing | Journey Orchestration

One Email, One Video, One CTA: How MyHeritage Re-Engaged Millions With Optimove

By focusing on a single, simple promise, MyHeritage built a personalized engagement series that drove a 13% to 46% increase in feature activity for millions of users
Journey Orchestration | Positionless Marketing | Customer Segmentation | iGaming

Sisal Rebuilt the Team Before It Rebuilt the Stack

Three organizational moves that took Sisal's online gaming business from siloed, product-led marketing to a single view of the player, built on Optimove