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Paper Source Excels at Testing, Learning, and Scaling CRM Marketing

Optimove has allowed Paper Source’s team to execute on its vision of having testing and experimentation be a key pillar of its CRM strategy. Using Optimove, Paper Source’s marketers now orchestrate and measure multichannel campaigns and journeys, at scale.

About Paper Source

Founded in 1983, Paper Source is a premier paper and gift store offering a curated selection of fine and artisanal papers, invitations, gifts, gift wrap, greeting cards and an exclusive collection of envelopes and cards. With the goal to “Do Something Creative Every Day,” Paper Source is committed to offering inspiration and innovation to their customers as they celebrate all of life’s moments, both big and small. In support of this mission, Paper Source offers a creative aesthetic with a unique color palette and proprietary designs that are hand-illustrated by an in-house Art and Design team. As of August 2018, Paper Source operates stores in 29 states, the District of Columbia, plus an ecommerce store and wholesale division.

What Paper Source Says About Optimove

“Optimove empowered us when we were at the height of disruption. We were able to be nimble and agile as customer behaviors were changing drastically.”
— Elizabeth Owens, VP Marketing, Paper Source

Benefits by the Numbers

Within a few months of deploying Optimove, Paper Source measured the following results:

  • 126% increase in customer reactivation rate
  • 80% increase in customer conversion rate
  • Average increase of 2.3 orders per customer, from realtime emails promoting curbside pick-up