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Exclusive Forrester Report on AI in Marketing
Staying ahead of the competition is crucial in today's rapidly evolving CRM marketing landscape. Join Optimove at CRMC 2024 for a workshop, case study exploration, and two lounge discussions that delve into cutting-edge CRM marketing trends that drive business growth. Marketing pros can learn how to guarantee career success from Optimove CEO, Pini Yakuel, as he presents The Position-less Marketer.
Main Stage Intro: The Position-less Marketer
Day 1: May 20 | 4:05pm | Grand Ballroom
Speaker: Pini Yakuel, Optimove CEO and Founder
Learn how traditional marketing roles are evolving into an era of the "Position-less Marketer - the new power marketer. Position-less Marketers already leverage data analytics, embrace emerging technologies like GenAI, and foster a culture of adaptability within marketing teams. Position-less marketing is a marketer’s career roadmap to secure their position for a lifetime.
Optimove and Paul Stuart Workshop: Getting Real...Time: How AI keeps marketing messages authentic, and in the moment for powerful customer interactions
Day 1: May 20 | 10:45am | Williford Room B
Speakers: Ben Tepfer, Director of Product Marketing at Optimove & Sazan Sela, CRM & Digital Marketing Manager at Paul Stuart
Explore the transformative potential of AI-powered real-time marketing and practical strategies for leveraging real-time data to engage customers effectively. From email welcome campaigns to cart abandonment, attendees will gain insights into implementing real-time listening and data integration for impactful marketing. Take advantage of this opportunity to harness the power of authentic, in-the-moment customer interactions that drive business success.
Optimove and Blain’s Farm & Fleet Case Study: Puppy Love: Crafting Personalized Marketing Journeys for Puppy Parents
Day 2: May 21 | 9:50am | Grand Ballroom
Speakers: Shai Frank, SVP of Product at Optimove and Andrew Hendricks, Director, Digital Strategy & Marketing at Blain’s Farm & Fleet
Discover how personalized messages create a special bond with customers in this heartwarming exploration of Blain's Farm & Fleet's personalized marketing journey tailored for puppy parents. Andrew and Shai uncover the unique journey that uses data-driven insights to craft tailored email content and offer personalized recommendations and exciting offers for new furry family members. They also reveal the automated campaign flow supporting puppy owners throughout their pet's first year. Attendees will glean insights from a successful case study to elevate marketing strategies.
Lounge Discussions:
Topic #1: GenAI Deployment: Crafting Personalized Consumer Experiences through CRM Marketing
Speaker: Eddie Patzsch, VP of Revenue at Optimove
Gain actionable insights into the transformative potential of GenAI in reshaping CRM marketing strategies for retailers. The year 2023 marked the introduction of GenAI. Now, 2024 is the year of GenAI deployment. In this lounge discussion, attendees will learn how retailers deploy GenAI-powered CRM marketing strategies to create deeper, more personalized consumer experiences.
Day 1: May 20 | Optimove Lounge
3:00-3:25 pm
Day 2: May 21 | Optimove Lounge
10:55-11:20 am
3:10-3:35 pm
Topic #2: Navigating Early Holiday Shopping Trends: Strategies for Effective Campaign Management and Customer Engagement
Speaker: Marleigh Sizemore, Senior Customer Success Manager at Optimove
Consumer research shows that 50% of consumers begin their holiday shopping by the end of October. In this discussion, attendees will discover strategies for navigating early holiday shopping trends to maximize the impact of retail marketing, drive sales, and foster customer loyalty in the dynamic holiday shopping landscape. Plus, retail marketers will get insights on how to face the challenge of managing campaign frequency and relevance to prevent marketing fatigue.
Day 1: May 20 | Optimove Lounge
3:30-3:55 pm
Day 2: May 21 | Optimove Lounge
11:25-11:50 am
3:40-4:05 pm
In Summary:
Join us at CRMC 2024 for two action-packed days filled with valuable insights from top-of-the-line CRM and marketing experts. Click here to register now.
For more insights on Optimove, contact us to Request a Demo.
Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.
Rob Wyse is Senior Director of Communications at Optimove. As a communications consultant, he has been influential in changing public opinion and policy to drive market opportunity. Example issues he has worked on include climate change, healthcare reform, homeland security, cloud transformation, AI, and other timely issues.
