The end of mobile gaming as we know it
The majority of revenue growth will be won by companies that shift their attention from user acquisition to retention, and adopt player-centric rather than product-centric monetization strategies.
In the Media
5 CEOs from around the world reveal what ‘success’ means to them
To gain a cross-cultural understanding of how leaders define success in their work life and personal life, we asked five different CEOs in five different countries about their companies and how they personally define success in life and in work.
5 Marketing Practices to Kill in 2017
The new year is a good time to let go of the things and ideas that no longer serve you — or never did. Pini Yakuel, CEO, Optimove suggests five marketing practices to lose for good, and some resolutions to consider instead.
Artificial intelligence helps build relationships
Optimove founder and CEO Pini Yakuel says artificial intelligence — despite its cold, number-crunching reputation — can actually help build emotional bonds between businesses and their customers.
Using ML-driven marketing optimization to solve the attribution conundrum
Fortunately there are a few companies which are starting to offer solutions for optimization-driven marketing and can start to help you down this path.
10 CEOs Make Predictions For Marketers
“Marketers will use AI to take the guesswork out of predictive modeling,” says Pini Yakuel, CEO, Optimove. “AI-based bots and digital assistants will become essential in the creation of marketing insights.”
What Is Going To Happen In The Esports Industry In 2017?
Motti Colman, Optimove’s Director of New Business, believes companies need to fix missed opportunities, “Traditionally, games companies look at three segments; new, active and churn. Churn is often [deprioritised] but 18% of first-time churners, on average, can be reactivated, which means multi-time churners – thanks to the zig-zag phenomenon (where active users leave and then come back repeatedly) – can be identified and incentivised differently.
Optimove Optibot Automates Campaign Optimization
What’s new about Optibot is that defining microsegments and picking the best campaign actions per segment have now been automated.
7 Top CRM Trends for 2017: A Look Ahead
As the New Year kicks into gear, we can expect new CRM trends and technologies to emerge, too. Here’s what to expect.