In the Media

In this podcast, the CEO of Optimove discusses how the co-founders came up with the right business idea, how they were able to self-fund the business, why they walked away from $1.5 million in VC funding, how they grew their idea into a business with over 100 employees and how the founders raised $20 million in VC funding 4 years later.

Customer marketing has the power to transform businesses and change bottom lines. It is a powerful and timely growth tool and a strategic asset in today’s volatile consumer landscape.

A friend just asked me why I didn’t post on Women’s Day that 85% of my team are women. Honestly – I didn’t think it was worth mentioning. It’s not about feminism, empowerment or affirmative action. They are not at Optimove because they are women, or despite they are women. They’re simply absolutely great. And that, I think, is definitely worth mentioning.

You would think that with a “freemium” player base, there would be two types of personalities: those who pay and those who don’t. Optimove, a company that specializes in customer retention, tracked 235 social gamers over 18 months and identified not two, but six types of players based on behavior and tendency to buy.

Optimove is a retention and marketing firm that has broken down social-game players into six major categories and provided a look at some of the actions that developers can take to win them over and maximize lifetime value.

What is the essence of human life but continuously striving to become the best version of yourself?

By automating its email segmentation with Optimove, Adore Me has more than doubled its number of active shoppers.

Tel Aviv has an excellent talent pool consisting of a highly qualified workforce with experience and education in tech-related fields. Notable Companies: Fiverr, Optimove, PrimeSense, IronSource, MyHeritage, Sisense, Webydo, Wix, Zerto

Predictive analytics is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. The goal is to go beyond knowing what has happened to providing a best assessment of what will happen in the future.

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In the Media

How to Raise $20 Million for Your SaaS Startup – with Pini Yakuel

Why You Can’t Afford to Ignore Customer Marketing

More women in high-tech: 5 things employers should do and 1 thing women must do to create more balance in the workplace

Whale Watching: Identifying The Six Types Of Social Game Spenders

The 6 stages of a free-to-play social gamer

What product development teaches us about self-improvement

How emails tailored to shoppers’ interests are helping Adore Me drive sales

Startup Cities Around the World – The Top 10

Predictive Analytics for Marketing – What’s Possible and How it Works

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