Brands: How to use AI to increase customer loyalty
Consumers want more personalized experiences online, and according to one expert, AI is one way to increase the personalization level – and increase customer loyalty.
In the Media
Loyalty Marketing: No longer about points
There’s certainly still a place for loyalty programs and points in a business’s CRM strategy, but ultimately, such programs are just one piece of the puzzle when it comes to building loyal, lifelong customers.
Optimove Shortlisted for the 2017 EGR B2B Awards
Optimove has been shortlisted for the EGR B2B Awards in the Data Analytics Partner and Acquisition and Retention Partner categories.
Optimove Customer Marketing Cloud Now Laced With AI-Based Recommendation Features
New features integrate with retailers’ CRM strategy to deliver more personalized, predictive recommendations based on intent rather than just history.
Here’s How I Launched My Startup Without Investors
The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question, “Is it a good idea to build a startup without investors?” is written by Pini Yakuel, CEO of Optimove.
Art of Artificial Intelligence in Marketing Optimization
Yohai Sabag, Chief Data Scientist for Optimove, gives an excellent walk-through of how marketers can use the “human-machine feedback loop” for artificial intelligence in marketing optimization at scale.
Fostering Customer Loyalty in an Omnichannel World
Once you have the technology that enables you to segment your customers intelligently, there’s no end to the personalized communication you can achieve.
iCXM Comes of Age — Using AI to Know, Engage, and Serve Your Customers Better
The goal is to help enable more “emotionally intelligent conversations” by constantly adapting to changes in customer behavior. Peek under the hood and you’ll find cluster analysis and machine learning, with help from a marketing optimization bot, making it possible to send hundreds of micro campaigns per day and assess the ROI.
TOP 50: CEM Solutions Measuring, Monitoring & Optimizing the Customer Experience
Optimove named one of the top ten customer experience management solutions by Website Magazine.