In the Media

“At the moment, only the early adopters are using [AI] in my opinion. Most of the industries are not there yet. Companies that are most technologically oriented and digital.” – Yohai Sabag, Chief Data Scientist, Optimove

Online lingerie brand Adore Me used Optimove’s AI to segment its customer list into different types of prospects and customers to increase purchases and subscribers to its membership pricing program.

Companies like Amplero, Optimove, Adgorithms and Motiva use machine learning to plan, personalize and optimize every single interaction across the customer journey.

Using Optimove’s technology, the company divided customers into 60-plus segments. As a result, Adore Me saw a 15 percent increase in monthly revenue from its data-driven campaigns, and a 22-percent increase in average order amount. Its yearly active customers doubled.

Optimove, a company that specializes in customer retention, recently tracked 235 social gamers over 18 months and found that only 10 percent of players bring in 75 percent of a social game’s revenue, and just one percent—the biggest whales—bring in 30 percent.

When you target a specific segment of customers with smaller campaigns, the cumulative revenue is much greater than that of a “spray and pray” blast email campaign.

AI-based bots will become essential for marketing insights. Utilizing machine learning to take the guesswork out of marketing decisions will become essential for the perpetuation of creative, exciting, hearts-and-needle-moving campaigns. –Pini Yakuel, Optimove

Optimove offers a sleek suite of tools that enable robust and highly-personalized retention marketing. Using machine learning and predictive analytics, the Optimove platform provides granular segmentation and a powerful execution platform for super-personalized customer communications.

A lot of marketing automation companies claim to have AI abilities, but very few use real machine intelligence that can significantly change the marketing game.

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In the Media

Artificial Intelligence Adoption – What it Takes for Industries to Change

AI in Marketing: 10 Early Use Cases

AI Hype vs Reality: Facing the Flaws of Bolt-On AI Technology

How Adore Me used AI to double its active customers

Big Ticket Spending And Other Myths About Mobile Game Whales

Eight Steps to Leave Blast Emails Behind and Launch Intelligent Communications Instead

The State of AI In Advertising/Marketing

4 Unique Ways to Attract and Retain Customers

Interview with Pini Yakuel, Founder & CEO at Optimove

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