In the Media

Marketers should make the most of data and automated processes. The existing customer-base should be engaged with a wide variety of marketing strategies through different channels, and the effects of each strategy in each group of customers measured through the revenue that is created.

Optimove’s new release closes the gap between the often siloed acquisition and retention teams, whose opposing goals of lowering cost per acquisition and achieving long term customers tend to clash.

Optimove named one of the 17 of the most exciting Israeli startups using AI as a core part of their offering.

Optimove’s platform, for example, lets companies use real-time hypertargeting that takes into account customer actions across all channels

Pini Yakuel, Chief Executive Officer at Optimove, looks at why customer retention is often a science more than it is an art.

Who are these new vendors and why do they matter to marketers striving for useful digital marketing analytics?

“Financial services companies haven’t always had to worry about reaching out to individual customers, in particular due to the low switching rate between different providers,” said Alon Tvina, Optimove managing director for EMEA.

Pini Yakuel, chief executive of marketing cloud platform Optimove, says: “Artificial intelligence and automation support marketers to make more informed decisions. Predictive micro-segmentation of customers and automation technologies help marketers to focus on steering a conversation in crisis situations to address key customer concerns.”

The lack of tailored communications for women is symptomatic of a wider problem in customer engagement in the sector, according to services firm Optimove.

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In the Media

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New Players in Digital Marketing Analytics Emerge

Financial firms miss £113bn opportunity due to gender bias: report

Why CMOs should learn how best to communicate in a crisis

Lack of targeted marketing for women loses banks £113bn per year

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