In the Media

Tel Aviv-based Optimove, for example, is a marketing automation platform that uses predictive analytics to prioritize a company’s existing customers, rather than use their resources to acquire new ones.

Consumers want more personalized experiences online, and according to one expert, AI is one way to increase the personalization level – and increase customer loyalty.

There’s certainly still a place for loyalty programs and points in a business’s CRM strategy, but ultimately, such programs are just one piece of the puzzle when it comes to building loyal, lifelong customers.

Optimove has been shortlisted for the EGR B2B Awards in the Data Analytics Partner and Acquisition and Retention Partner categories.

New features integrate with retailers’ CRM strategy to deliver more personalized, predictive recommendations based on intent rather than just history.

The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question, “Is it a good idea to build a startup without investors?” is written by Pini Yakuel, CEO of Optimove.

Yohai Sabag, Chief Data Scientist for Optimove, gives an excellent walk-through of how marketers can use the “human-machine feedback loop” for artificial intelligence in marketing optimization at scale.

Once you have the technology that enables you to segment your customers intelligently, there’s no end to the personalized communication you can achieve.

The goal is to help enable more “emotionally intelligent conversations” by constantly adapting to changes in customer behavior. Peek under the hood and you’ll find cluster analysis and machine learning, with help from a marketing optimization bot, making it possible to send hundreds of micro campaigns per day and assess the ROI.

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In the Media

How Big Data Analytics Is Solving Big Advertiser Problems

Brands: How to use AI to increase customer loyalty

Loyalty Marketing: No longer about points

Optimove Shortlisted for the 2017 EGR B2B Awards

Optimove Customer Marketing Cloud Now Laced With AI-Based Recommendation Features

Here’s How I Launched My Startup Without Investors

Art of Artificial Intelligence in Marketing Optimization

Fostering Customer Loyalty in an Omnichannel World

iCXM Comes of Age — Using AI to Know, Engage, and Serve Your Customers Better

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