In the Media

In effect, Optimove is combining the art of marketing with data science to autonomously generate actionable insights for financial marketers, allowing them to maximize customer spend, engagement, retention and lifetime value.

Amit suggests tips for brands to maximize customer lifetime value through meaningful and emotionally intelligent communications.

Optimove’s AI creates automated segments, and defines the best content mix for each cohort based on lifestyle, purchase patterns and demography.

For an industry which is still going through the challenge of some major structural changes, each of which comes with its own financial constraints, the power of machine learning to predict the returns on each type of customer interaction – whether that is a customer who only shops online, buys on their mobile whilst on the go, or who prefers to browse in store and buy online – is key to making savvy decisions.

Tel Aviv-based Optimove offers a SaaS-based solution for the automation of personalized customer retention marketing, in use by over 250 customer-centric brands, including 1-800 Flowers, Chubb, Freshly Adore Me, Bethesday, and eBags, to name a few. The company bootstrapped its operations for 6 years before recently taking on $20 million to grow the company.

Optimove doesn’t treat AI as a buzzword, he said, while talking about his time at Sears where he served as the director of emerging technologies.

“At the moment, only the early adopters are using [AI] in my opinion. Most of the industries are not there yet. Companies that are most technologically oriented and digital.” – Yohai Sabag, Chief Data Scientist, Optimove

Online lingerie brand Adore Me used Optimove’s AI to segment its customer list into different types of prospects and customers to increase purchases and subscribers to its membership pricing program.

Companies like Amplero, Optimove, Adgorithms and Motiva use machine learning to plan, personalize and optimize every single interaction across the customer journey.

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In the Media

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