In the Media

With this release, Optimove is officially transitioning from a customer marketing platform to a relationship marketing platform — with that relationship starting with the first website visit, or even before.

Optimove 6.0 brings together web analytics from new visitors with look-alike data, machine learning, and artificial intelligence from its retention ecosystem to predict customers’ future spend.

Users can now automate targeted marketing campaigns for brand new shoppers as precisely as they can for customers who have already made a purchase.

“At the end, it is a game of computing power and user experience,” said Pini Yakuel, marketing company Optimove, another panel member.

Marketers should make the most of data and automated processes. The existing customer-base should be engaged with a wide variety of marketing strategies through different channels, and the effects of each strategy in each group of customers measured through the revenue that is created.

Optimove’s new release closes the gap between the often siloed acquisition and retention teams, whose opposing goals of lowering cost per acquisition and achieving long term customers tend to clash.

Optimove named one of the 17 of the most exciting Israeli startups using AI as a core part of their offering.

Optimove’s platform, for example, lets companies use real-time hypertargeting that takes into account customer actions across all channels

Pini Yakuel, Chief Executive Officer at Optimove, looks at why customer retention is often a science more than it is an art.

1 … 29 30 31 32 33 34 35 … 60

Press Inquiries

press@optimove.com

In the Media

Optimove Brings Its Customer Retention Artificial Intelligence Engine to Acquisition Marketing with Optimove 6.0

Optimove Launches Version 6.0

Optimove Releases New Version to Automate Customer Targeting

Mobile Web is Winning

Artificial intelligence is powering a radical shift in marketing

Optimove launches new AI-based Acquisition Marketing tool targeting new website visitors

17 Israeli companies pioneering artificial intelligence

6 ways to engage with your customers in real-time

How much is too much when it comes to discounts and customer loyalty?

Press Inquiries