In the Media

Optimove, a marketing hub platform, has released the newest version of its product, Optimove 6.0. The platform is designed to help retailers automate their targeted marketing campaigns for new visitors with the same precision possible as with customers who have already made a purchase.

Despite the notion that AI is on the fast track to rapid evolution, this is not the case. We’re talking about a much slower and more premeditated pace of development.

CMSWire’s most popular customer experience article for 2017 came via the Founder and CEO of Optimove, Pini Yakuel, who listed seven CRM trends to keep tabs on.

Tal Kedar, CTO of Optimove, a relationship marketing hub, says that marketing teams will struggle to make sense of the hype and form new collaborations between teams.

Every retail marketing professional has faced the same question in recent years, as artificial intelligence and machine learning have become an increasingly dominant force: How will my capabilities and skills fit into this new, digitally-driven, data-enhanced, AI-obsessed landscape?

Automation and machine learning have re-shaped digital marketing and segmentation in particular. Tools like Optimove’s software provide hyper-targeting that examines the customer journey and then automatically optimizes your marketing materials for specific customer types, helping you interact with customers on a more personal level.

Pini Yakuel, CEO of customer relationship experts Optimove, comments: “The disruption coming with the Open Banking initiative will have a marked impact on customer engagement. Customers will be able to compare the value that each financial services company offers them quickly and easily. Banks will have a real fight on their hands to retain a generation of smartphone-empowered, brand-agnostic consumers.”

Tal Kedar, CTO, Optimove: In Marketing Teams, Creatives and Quants Will Come Together

Pini Yakuel, CEO of customer relationship experts Optimove, comments: “The disruption coming with the Open Banking initiative will have a marked impact on customer engagement. Customers will be able to compare the value that each financial services company offers them quickly and easily. Banks will have a real fight on their hands to retain a generation of smartphone-empowered, brand-agnostic consumers.”

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