In the Media

Pini Yakuel, CEO of customer relationship experts Optimove, comments: “The disruption coming with the Open Banking initiative will have a marked impact on customer engagement. Customers will be able to compare the value that each financial services company offers them quickly and easily. Banks will have a real fight on their hands to retain a generation of smartphone-empowered, brand-agnostic consumers.”

There is no other audience management tool that brings two disconnected processes – acquisition and retention – together like Optimove 6.0.

“What we do is help brands foster better relationships with their customers by offering up optimal communications at scale,” Yakuel explained in an interview with PYMNTS.

Adore Me reported a 15% increase in monthly revenue generated by Optimove-driven campaigns, as compared with control groups, in addition to a 22% increase in average order amount. The company credits Optimove with fully automating 85% of customer campaigns.

Pini Yakuel, co-founder of Optimove, discovered [the importance of choosing the right team] when he was looking for a new hire to manage his company’s expansion abroad.

“As the numbers come in after Black Friday, it is clear that more shoppers are opting to buy online rather than in-store, which is why it is more important than ever that retailers understand the behaviors and motivations of their online customers,” Pini Yakuel, CEO of Optimove, said in a release.

Optimove says that its analysis of more than seven million unique ecommerce transactions on Black Friday shows that shoppers who bought online spent 9% more, while receiving discounts worth 12% less than last year.

Pini Yakuel, founder and chief executive of Optimove, said: “As the numbers come in after Black Friday, it is clear that more shoppers are opting to buy online rather than in-store, which is why it is more important than ever that retailers understand the behaviours and motivations of their online customers.”

While somewhat slow getting to the dance compared to other sectors, financial services are now embracing technology for identifying and targeting specific market segments with more effective products and services.

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