In the Media

The debate of “art vs. science” in marketing is nothing new. However, as artificial intelligence (AI), machine learning and big data technologies rapidly improve, “science” is taking on new meaning and importance to chief marketing officers.

While technical skills are in high demand, more companies are looking for more balanced IT professionals, people who offer a set of soft skills that can allow them to seamlessly integrate within the culture of an organization.

If you’ve started a self-sustaining business–one that prioritizes profitable growth–your financial situation is unique. You aren’t governed by an arbitrary valuation, nor do you need to report to investors. Your growth depends on chasing revenue. And if you’re a young company that’s growing quickly and constantly changing, you need to be nimble.

Commenting on the figures, Pini Yakuel, founder and CEO of customer relationship experts Optimove, said: “Their smooth returns policy has enabled Asos to steamroller many other brands and build a hugely loyal customer base. Although many retailers assume that customers who return orders are a costly pain, we’ve uncovered the dramatic impact that returns have on customer loyalty.”

Climb Above The Clutter: Whatever you do, always make sure to be memorable. There are tons of brands out there. To climb above the clutter, aim to optimize for memorability. – Pini Yakuel, Optimove

Tal Kedar, CTO, Optimove: Tech execs should make sure they are in position to bring to the table what’s possible, and what’s impossible, on the newer frontiers: from deep learning and other advancements in AI, through cloud architectures and other data infrastructure, to technology use cases in logistics and marketing.

When it comes to your marketing strategies in general–whether they’re content, SEO, or social media–your company should adopt an inbound marketing approach.

Nine members of Forbes Communications Council share several important ways of building a communications strategy for a high-profile launch.

Amit Bivas, Head of Marketing at Optimove explains why budding marketers need to have the art and skill of storytelling. He explains how curation; process orientation and quick decision making are a must and suggests tips to ace the marketing space.

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In the Media

The Art and Science of Marketing in 2018: 3 Trends to Watch

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6 Creative Brand Strategies That Can Help Your Business Build Trust

6 Ways An IT Executive Can Build Success In 2018

3 Ways to Help Achieve a Customer Centric Marketing Approach

9 Approaches You Can Use Build A Successful Communications Event Strategy

Amit Bivas, Head of Marketing at Optimove shares insights on important tech marketing skills

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