The Changing Holiday Shopper
“What we do is help brands foster better relationships with their customers by offering up optimal communications at scale,” Yakuel explained in an interview with PYMNTS.
In the Media
Lingerie Brand Utilizes Machine Learning for One-to-One Marketing
Adore Me reported a 15% increase in monthly revenue generated by Optimove-driven campaigns, as compared with control groups, in addition to a 22% increase in average order amount. The company credits Optimove with fully automating 85% of customer campaigns.
5 challenges to founding a startup – and how to overcome them
Pini Yakuel, co-founder of Optimove, discovered [the importance of choosing the right team] when he was looking for a new hire to manage his company’s expansion abroad.
Digital, Paid Search Drive Black Friday Sales This Holiday Season
“As the numbers come in after Black Friday, it is clear that more shoppers are opting to buy online rather than in-store, which is why it is more important than ever that retailers understand the behaviors and motivations of their online customers,” Pini Yakuel, CEO of Optimove, said in a release.
PEAK 2017 Reports from the cyber week frontline
Optimove says that its analysis of more than seven million unique ecommerce transactions on Black Friday shows that shoppers who bought online spent 9% more, while receiving discounts worth 12% less than last year.
Online Sales Increase in the US During Black Friday
Pini Yakuel, founder and chief executive of Optimove, said: “As the numbers come in after Black Friday, it is clear that more shoppers are opting to buy online rather than in-store, which is why it is more important than ever that retailers understand the behaviours and motivations of their online customers.”
Optimove takes guesswork out of marketing
While somewhat slow getting to the dance compared to other sectors, financial services are now embracing technology for identifying and targeting specific market segments with more effective products and services.
Superbet, GIG and Lottoland sign up for Optimove CRM solutions
SuperBet, Gaming Innovation Group’s iGaming Cloud and Lottoland have all deployed Optimove’s predictive analytics solutions to manage player marketing efforts.
Black Friday fever and Cyber Monday mania! Will your holiday marketing strategy pass muster?
If approached correctly, Black Friday can be a great opportunity for retailers to work on increasing revenue from their existing customers.