In the Media

“Brands are going to have to be very creative in the sense that, they need to do all this relationship marketing, emotionally intelligent marketing—but in a different form.” – Pini Yakuel, CEO & Founder, Optimove

I’ve served as the CEO of Optimove for more than nine years now, and I’ve made a lot of mistakes during those years. In this piece, I want to share five big things I wished a friend had told me in the beginning.

We present you the CIOReview’s 50 Most Promising FinTech Solution Providers – 2018.

Pini Yakuel, CEO of Optimove contributes, “Apple was one of the first brands in the market to understand that the majority of their spend should be on the purchase and post-purchase phase of the customer lifecycle rather than on the pre-purchase phase, which is where the majority of brands focus.

Optimove, the science-first relationship marketing hub, today announced the addition of mobile messaging capabilities to its platform, enabling brands to communicate more seamlessly with their customers through pop-up, in-app and push notifications.

This data can be analyzed by software programs like Optimove, which uses this information to sort customers into micro-segments.

Adore Me decided to optimize communications by carefully segmenting its customer base with the help of the Optimove Customer Marketing Cloud solution.

Another example can be see with ecommerce retailer Adore Me, who recently leveraged Optimove’s AI capabilities to create meaningful connections with their customers.

Relationship marketing hub Optimove CEO Pini Yakuel said: “Banks and financial services providers will have to focus on giving the best possible value to the customer, to stop them switching to their competitors. Offering highly tailored communications will be key to this.”

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