In the Media

Optimove has announced that it has hired Yarden Malka as the Chief Operating Officer. In this role, Yaren Malka will lead the reshaping of Optimove’s organizational structure to accommodate the next stage of growth; enhance the company’s technology DNA; and strengthen the core departments — R&D, product and IT.

Lifecycle Marketing company, Optimove is sprinting on this track of tech acquisitions; it acquired Powerinbox DynamicMail business.

Using machine learning, Granata has also been able to identify the company’s biggest hurdles, like one-time purchasers, and figure out how to bring them back in for a second purchase. [Optimove CEO Pini] Yakuel said the goal is to free up time for fashion brands to focus on creative marketing strategies, not spreadsheets.

While customer data platforms, or CDPs, have been around for a few years, they have recently risen to the top of marketers’ technology wish lists.

Pini Yakuel, cofounder and chief executive officer of Optimove, explains that, with AI, dramatic changes aren’t around the corner

Lifecycle Marketing company, Optimove is sprinting on this track of tech acquisitions; it acquired Powerinbox DynamicMail business.

The largest [CDP] vendors are Segment, Datorama, NGDATA, Optimove and Zaius, the report states.

Over time, the company has seen impressive growth. Bootstrapped from the beginning, Optimove grew by about 100% each year over its first few years, and has continued to grow at over a 50% clip each year.

Pini Yakuel is CEO of Optimove, maker of an A.I.-powered customer relationship management software that lets brands like 1-800-Flowers, Adore Me, and Freshly send emotionally intelligent and personalized communications to customers.

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In the Media

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