In the Media

“Since AI and predictive analytics are becoming more necessary, I would suggest marketers familiarize themselves with this fields and learn how to harness the power of machine learning innovation in their strategy.” – Pini Yakuel, Optimove

“Funny as it may seem, AI can help brands communicate more personally with their customers.” – Pini Yakuel, Optimove

How marketers are incorporating digital assistants into their marketing strategy.

“I would encourage new professionals to understand that data science is a bit like medicine — it’s a vast and vague term that encapsulates wildly different practices under one roof,” says Tal Kedar, CTO at Optimove. “Data scientists [can have] very different engineering skill sets [and be] experienced with very different platforms and tools.”

“Most companies view segmentation as a method of clustering similar customers together at a given point in time. Imagine harnessing the power of AI to map the journey that each customer has taken to reach his or her present segment,” says Pini Yakuel, founder and CEO of Optimove.

“While your local neighborhood store can keep track of their few customers and get to know them personally, larger brands like Ulta need to rely on data and AI to achieve this human touch. That’s personalization at-scale. We’ve seen Ulta learn this lesson.” – Pini Yakuel, CEO of Optimove

Brands wishing to draw Generation Zers, should treat them, and communicate with them, as individuals. – Pini Yakuel, Optimove

Brands should use the technology available to them (AI, chatbots, etc.) to create emotionally intelligent communication with their customers. – Pini Yakuel, Optimove

AI should, and will, only enhance content marketers’ performance. The human element is and will remain crucial — using AI for content marketing without human oversight will lead to a reduced level of writing and editing, which will be easily spotted by readers.

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