Why Promoting From Within Works
During my nine-year tenure at Optimove as co-founder and CEO, I promoted most of the employees who started with the company at ground level to managerial roles.
In the Media
World Cup 2018: Retailers struggling to shift flags as England fervour awaits lift-off
Optimove, a marketing analysis company, found that just eight per cent of those in England betting on the outcome of the World Cup were backing their home team to win, compared to more than a quarter of bet in Portugal and 23 per cent in France.
Best at Customer Data Customization: How Optimove is Decoding Marketing Creativity
Many great ideas for campaigns are halted because the data just won’t play along. Optimove has the perfect answer for any marketing concept: “let’s do it”.
Modernizing Procurement: The Answer is in Data Analytics
Using analytics for procurement can reduce errors, eliminate losses, and help demonstrate real return on modern procurement software.
7 ways to take on Expedia, booking.com and Airbnb
Travel is a competitive market and there are some dominant forces at play but there are ways to compete, writes Pini Yakuel, CEO of Optimove.
Why Should ‘Grey Area’ Players Fear GDPR?
In this chat, Optimove’s CEO Pini Yakuel dives into how GDPR may affect marketing and sales technologies and the impact on US-based martech companies.
Leaders in Customer Loyalty Recognized at 2018 Loyalty Expo
Optimove was awarded the Platinum 360-Degree Award – Vendor
70 Israeli Startups You Need to Follow
Israel is known as “Startup Nation.” In honor of its birthday, follow these 70.
Optimove Acquires DynamicMail
Relationship marketing hub provider Optimove has acquired DynamicMail business from PowerInbox, an email real-time personalization and dynamic subscriber engagement provider.