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Tel Aviv-based Optimove offers a SaaS-based solution for the automation of personalized customer retention marketing, in use by over 250 customer-centric brands, including 1-800 Flowers, Chubb, Freshly Adore Me, Bethesday, and eBags, to name a few. The company bootstrapped its operations for 6 years before recently taking on $20 million to grow the company.

Optimove doesn’t treat AI as a buzzword, he said, while talking about his time at Sears where he served as the director of emerging technologies.

“At the moment, only the early adopters are using [AI] in my opinion. Most of the industries are not there yet. Companies that are most technologically oriented and digital.” – Yohai Sabag, Chief Data Scientist, Optimove

Online lingerie brand Adore Me used Optimove’s AI to segment its customer list into different types of prospects and customers to increase purchases and subscribers to its membership pricing program.

Companies like Amplero, Optimove, Adgorithms and Motiva use machine learning to plan, personalize and optimize every single interaction across the customer journey.

Using Optimove’s technology, the company divided customers into 60-plus segments. As a result, Adore Me saw a 15 percent increase in monthly revenue from its data-driven campaigns, and a 22-percent increase in average order amount. Its yearly active customers doubled.

Optimove, a company that specializes in customer retention, recently tracked 235 social gamers over 18 months and found that only 10 percent of players bring in 75 percent of a social game’s revenue, and just one percent—the biggest whales—bring in 30 percent.

When you target a specific segment of customers with smaller campaigns, the cumulative revenue is much greater than that of a “spray and pray” blast email campaign.

AI-based bots will become essential for marketing insights. Utilizing machine learning to take the guesswork out of marketing decisions will become essential for the perpetuation of creative, exciting, hearts-and-needle-moving campaigns. –Pini Yakuel, Optimove

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