In the Media

“As the numbers come in after Black Friday, it is clear that more shoppers are opting to buy online rather than in-store, which is why it is more important than ever that retailers understand the behaviors and motivations of their online customers,” Pini Yakuel, CEO of Optimove, said in a release.

Optimove says that its analysis of more than seven million unique ecommerce transactions on Black Friday shows that shoppers who bought online spent 9% more, while receiving discounts worth 12% less than last year.

Pini Yakuel, founder and chief executive of Optimove, said: “As the numbers come in after Black Friday, it is clear that more shoppers are opting to buy online rather than in-store, which is why it is more important than ever that retailers understand the behaviours and motivations of their online customers.”

While somewhat slow getting to the dance compared to other sectors, financial services are now embracing technology for identifying and targeting specific market segments with more effective products and services.

SuperBet, Gaming Innovation Group’s iGaming Cloud and Lottoland have all deployed Optimove’s predictive analytics solutions to manage player marketing efforts.

If approached correctly, Black Friday can be a great opportunity for retailers to work on increasing revenue from their existing customers.

Superbet, iGaming Cloud and Lottoland have signed up to Optimove’s AI-driven CRM marketing system.

Optimove helped Adore Me create a richer set of data that the company could use for advertising, but it also allowed those campaigns to be built more quickly — in a matter of weeks as opposed to months.

Will using search data to target email campaigns irritate consumers? Possibly—if marketers aren’t careful, warned Optimove CEO Pini Yakuel. “It will require intelligent communications created by both people and machines—marketers will need creative content that people actually want to see, and use their instincts and their tools to know when less is actually more,” he said.

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In the Media

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Optimove CRM to power Superbet, iGaming Cloud and Lottoland

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