Black Friday fever and Cyber Monday mania! Will your holiday marketing strategy pass muster?
If approached correctly, Black Friday can be a great opportunity for retailers to work on increasing revenue from their existing customers.
In the Media
Optimove CRM to power Superbet, iGaming Cloud and Lottoland
Superbet, iGaming Cloud and Lottoland have signed up to Optimove’s AI-driven CRM marketing system.
Finding The Right Fit (With Smarter Technology)
Optimove helped Adore Me create a richer set of data that the company could use for advertising, but it also allowed those campaigns to be built more quickly — in a matter of weeks as opposed to months.
What Google and Salesforce’s Shared Data Play Means for Marketers
Will using search data to target email campaigns irritate consumers? Possibly—if marketers aren’t careful, warned Optimove CEO Pini Yakuel. “It will require intelligent communications created by both people and machines—marketers will need creative content that people actually want to see, and use their instincts and their tools to know when less is actually more,” he said.
These Marketers Are Crunching Mounds of Data and Using AI to Understand the Customer Experience
Since beginning to work with Optimove, Freshly has increased its lifetime value of new customers by 19 percent, reduced its weekly churn rate by 22 percent and increased weekly order value by 64 percent.
How Automation Can Humanize E-Commerce
While it may seem like a paradox, technology can foster more human relationships between your brand and your customers.
In the battle for consumer hearts and minds, banks should take a leaf out of retail’s book
Pini Yakuel, CEO of Optimove, explores why banks must update their marketing efforts.
Happy Birthday Gets Your Attention
According to a blog by Optimove, birthday email is one of the best-performing personalized marketing campaigns, and has been for years.
The Scientific Approach to Relationship Marketing
The Optimove Customer Marketing Cloud consolidates, mines, and models customer data to fit customers into micro-segments that accurately predicts their future behavior and value to a business.