In the Media

Optimove offers a sleek suite of tools that enable robust and highly-personalized retention marketing. Using machine learning and predictive analytics, the Optimove platform provides granular segmentation and a powerful execution platform for super-personalized customer communications.

A lot of marketing automation companies claim to have AI abilities, but very few use real machine intelligence that can significantly change the marketing game.

Venture capital is based on betting and diversification, so it will naturally produce a few winners and many losers. This system works for VCs and a tiny minority of companies, but it stifles diversity and destroys otherwise sustainable businesses.

Optimove offers a sleek suite of tools that enable robust and highly-personalized retention marketing. Using machine learning and predictive analytics, the Optimove platform provides granular segmentation and a powerful execution platform for super-personalized customer communications.

Marketing automation provides “hyper-customization” through its many powerful features.

Using segmentation to target your email subscribers has also been shown to increase sales. In a study conducted by Optimove, it was found that the smaller the segment, the tighter the targeting, the greater the impact on sales.

The only way to send messages that resonate with your customers is to understand their likes, dislikes, motivations and the situations in which they’re most likely to engage with you. This kind of precise personalization sounds great, but until recently it’s been too resource-intensive to do at scale.

When fighting for the loyalty of your customers, should you rely on front-line intelligence or put your trust in a robust dedicated central intelligence unit?

Research from Optimove found that the smaller the target group, the larger the uplift. For example, targeted campaign to groups with up to 150 customers had at least a $1.90 uplift per customer, while target groups of 1,500+ had an uplift of at most $0.50 (almost a 4:1 ratio).

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In the Media

4 Unique Ways to Attract and Retain Customers

Interview with Pini Yakuel, Founder & CEO at Optimove

The Case for Opting Out of Silicon Valley’s ‘Growth or Die’ Culture

5 Magnetic Retention Concepts + 15 Tools You Can Use Today

Marketing automation is still in high demand, and it’s not going to change

Less than 50 Percent of Businesses Use Targeted Email Marketing Techniques

Key Ingredients Driving Customer Loyalty: Speed, Precision

In marketing, as in combat, only a centralized intelligence system wins the battle

Top Strategies To Personalize Your Email Campaigns

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