7 Top CRM Trends for 2017: A Look Ahead
As the New Year kicks into gear, we can expect new CRM trends and technologies to emerge, too. Here’s what to expect.
In the Media
Optimove Unveils Optibot CRM Machine Learning Platform
Optimove has launched Optibot, a CRM optimization bot that uses artificial intelligence and machine learning to automate the analysis and interpretation of customer marketing campaigns behind the scenes, and recommend actionable marketing insights to help marketers increase campaign performance.
The 7 Hottest Israeli Startups in NYC
Optimove combines the science of data with the art of marketing to deliver personalized, real-time, multi-channel customer relationship management campaigns. Optimove’s unique technologies enable marketers to maximize customer engagement, brand loyalty, and lifetime value.
How Nordstrom, 1-800-Flowers and Sephora Pair Old School Marketing With New Marekting Technology
1-800 Flowers are now using advanced martech platform Optimove, who recently announced a CRM optimization bot to help companies target their current customers better.
AI-Based, Self-Optimizing Consumer Marketing: Good For Marketers, Not For Politics
The general elections are a lot like an A/B test. But…if life were an AI-driven self-optimizing campaign, everyone would end up happy. (The country as a whole? Not so much.)
Report: Biggest engagement not happening Black Friday/Cyber Monday
Data from Optimove indicates Black Friday continues to top Cyber Monday for unique purchases, daily revenue and average order values
4 Mobile Marketing Channels Game Devs Can Use to Communicate With Players
Amit Bivas, whose company Optimove helps developers build and automate marketing, advises devs to thoroughly test to make sure their notifications are effective in bringing players back.
5 Ways Marketing Automation Will Change Your Organization
Other platforms, like Optimove, specialize in customer retention and re-engagement, focusing on existing customers to intelligently offer highly personalized offers that are proven to convert.
Optimove’s New Research May Help Social Gaming Operators with Marketing Strategies
New research released by Optimove, an internationally recognized customer retention marketing company, sheds light on the current trends in social gaming and gives operators tips for marketing strategies and maximizing conversion.