23 posts found by Moshe Demri
Using control groups and target group priority ensures CRM journeys don’t crossfire – ultimately allowing for clean testing frameworks – and revenue uplift.
A strong data foundation is essential for marketers to optimize the ideal level of generosity per customer to maximize ROI
Despite their mathematical complexity, most customer models are static and rule-based. People, however, are dynamic and ever-changing. Advanced models use machine learning and predictive analytics to bridge the gap.