Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove ranked #1 for AI Capabilities by Gartner for Multichannel Marketing Hubs 
Company News
Read time 3 minutes
Optimove ranked #1 for AI Capabilities by Gartner for Multichannel Marketing Hubs 
Report Validates Optimove's Positionless Marketing Platform as it earned a trifecta by placing in the top three across key categories evaluated
Read Article
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
Read Article
What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
Read Article
1 / 3
Customer Segmentation | iGaming

Behavior-Based Segmentation Drives Measurable Gains for F12

F12 Increases Engagement and Revenue with Optimove’s Data-Driven Segmentation
Company News | Positionless Marketing

Optimove Launches Business Fit Simulator Based on Gartner's Critical Capabilities

Interactive tool lets marketers customize evaluation of Optimove's capabilities based on their specific priorities and needs
Company News | Positionless Marketing

Optimove ranked #1 for AI Capabilities by Gartner for Multichannel Marketing Hubs 

Report Validates Optimove's Positionless Marketing Platform as it earned a trifecta by placing in the top three across key categories evaluated
Company News | Positionless Marketing

Snowflake Intelligence and Optimove Remove Data Barriers

Marketers can transform raw customer data into real-time action through natural language, enabling teams to act on what drives customer value
Company News | Positionless Marketing | Retail & eCommerce

Media That Matters

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing
Journey Orchestration | iGaming | SMS

How Real-Time Activation Turns Quieter Days into $4M

How an iGaming operator used Optimove Personalize to re-engage players on their off days and lift conversions by 14% with a single real-time campaign
Customer Segmentation | Digital Personalization | Company News | Retail & eCommerce

Turning Customer Data into Impact: How CACI and Optimove Power AI-Led CRM Marketing in Retail

Optimove and CACI empower retailers to transform siloed data into automated, revenue-generating marketing
Customer Segmentation | Gamification | iGaming

A 14-Year View of iGaming Marketing: The Recipe for Success

A Recap of My Speaking Session at Optimove’s Event in Cape Town
Company News | WhatsApp

Strengthening Omnichannel CRM Execution: WhatsApp Integration Available on Optimove through MessageWhiz

This integration expands marketer flexibility with WhatsApp, SMS, and Viber inside a unified Optimove workflow
Journey Orchestration | Multichannel Marketing

How to Master the Measurement of Recurring Campaigns for Smarter CRM

Recurring campaigns quietly power the success of every CRM program. They drive engagement, retention, and revenue day after day. Yet one key question challenges even the best teams: how do you actually know if they’re performing?

Black Friday & Cyber Monday: Insights for Retail Marketers

Optimove Insights analyzed millions of transactions to reveal which segments truly drive performance during Black Friday and Cyber Monday. So where should marketers focus their efforts?

AI Moves from Backend to Frontline in Retail

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing