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Optimove Blog

Data, Marketing and the Universe

Yoav Susz

VP Revenue, U.S.

Yoav Susz
Yoav Susz is Optimove's VP Revenue in the United States. After a career in Public Diplomacy, Product Management and Law, Yoav found his true calling helping businesses find the best way to engage their customers. Yoav holds an LLB from the Interdisciplinary Center in Israel and an MBA from the Stern School of Business at NYU.

Don’t Just Automate: Orchestrate

Posted by on 4 April 2019

As an unfortunate mishap recently experienced by a large retailer clearly demonstrates - automation without orchestration leads to chaos. Smart marketers should acknowledge the need for an inherently intelligent system to make sure all parts are synced and optimized  

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The Optimove Promise: Now Available In Plain Words

Posted by on 21 February 2019

To provide access to all customer data, to help prioritize customers across any campaign on any channel, to measure any KPI and to enable marketers professional expertise. Optimove's VP Revenue had an interesting chat with his meemaw

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Maximize Customer Value, the Smart Way

Posted by on 18 May 2017

The ultimate goal of retention marketing is to maximize the revenues the customer generates for the company. These are the pillars of every value maximization strategy

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The Self-Optimized Customer Journey

Posted by on 27 April 2017

Self-optimizing campaigns, which have the testing built right into them, are the only way to truly personalize customer journeys

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