As an unfortunate mishap recently experienced by a large retailer clearly demonstrates - automation without orchestration leads to chaos. Smart marketers should acknowledge the need for an inherently intelligent system to make sure all parts are synced and optimized

To provide access to all customer data, to help prioritize customers across any campaign on any channel, to measure any KPI and to enable marketers professional expertise. Optimove's VP Revenue had an interesting chat with his meemaw

The ultimate goal of retention marketing is to maximize the revenues the customer generates for the company. These are the pillars of every value maximization strategy