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Data, Marketing and the Universe

Chen Ofir

Data Science Team Lead

Chen Ofir
Chen Ofir is a Data Science Team Leader at Optimove. Chen has experience analyzing customer data and executing campaigns, based on insights retrieved from the data. Chen holds a BSc in Industrial Engineering and Management.

The CRM Contribution Metric: Discovering (and Understanding) the Magical Numbers

Posted by on 11 July 2019

In part 1 of our series, we showed how top brands are able to drive 33% of the revenue via CRM marketing. In part 2, our new research looks into the three KPIs to follow, and the numbers that should always be in front of you

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The CRM Contribution Metric: Know What Your CRM Is Worth

Posted by on 8 May 2019

Top brands are able to drive 33% of the revenue via CRM marketing. Want to know how you can measure your performance?¬†Here are the important variables to remember, and practice. New Optimove research paves the way to retention-marketing superiority. Part 1    

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Not All VIPs Are Created Equal: Get to Know Your Most Valuable Customers Better

Posted by on 18 October 2018

Investing time and money on your VIPs is never a wrong tactic, but you can make it even more personalized, and profitable. A new experiment¬†by Optimove tells the tale of the Resellers and the Enthusiasts  

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