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Gartner 2019 Magic Quadrant for Multichannel Marketing Hubs ranks Optimove high for "ability to execute." Get the full report.

Optimove Blog

Data, Marketing and the Universe



Chen Ofir

Data Scientist

Chen Ofir
Chen Ofir is a Data Scientist at Optimove. Chen has experience analyzing customer data and executing campaigns, based on insights retrieved from the data. Chen holds a BSc in Industrial Engineering and Management.

The CRM Contribution Metric: Know What Your CRM Is Worth

Posted by on 8 May 2019

Top brands are able to drive 33% of the revenue via CRM marketing. Want to know how you can measure your performance?¬†Here are the important variables to remember, and practice. New Optimove research paves the way to retention-marketing superiority. Part 1    

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Not All VIPs Are Created Equal: Get to Know Your Most Valuable Customers Better

Posted by on 18 October 2018

Investing time and money on your VIPs is never a wrong tactic, but you can make it even more personalized, and profitable. A new experiment¬†by Optimove tells the tale of the Resellers and the Enthusiasts  

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