Here are the recommended reads for this week and why they matter: From AI-powered shopping to athlete-focused betting, marketers are adapting to rapid shifts in consumer behavior and technology. Fans now follow players over teams, brands are turning to AI for personalization, and platforms like Shopify are setting new limits on autonomous purchases. Scott Longley, IGB, 7/14/2025 As fans … Continued
Why it Matters: Get to Know Your Customers Day should be more than a quarterly reminder. It needs to be a call to pay closer attention to subtle shifts in customer behavior. In economic uncertainty, these signals are critical for brands to maintain meaningful connections, as they often appear before customers speak up or churn. … Continued
Why it Matters: Based on insights from Back-to-School 2025: The Empathy Imperative, this blog helps marketers understand how to navigate the season with empathy, not just offers. It highlights what today’s parents expect from brands: real-time support, thoughtful communication, and a move away from purely transactional messaging. It also provides practical guidance to help retailers … Continued
Why it Matters: Marketing teams are under growing pressure to do more with less. But disjointed tools, siloed execution, and limited visibility make it nearly impossible to scale personalized experiences efficiently. Optimove’s Single Marketing View gives marketers the unified command center they need to execute smarter, faster, and more effectively. Key takeaways: The Marketing Visibility … Continued
Here are the recommended reads for this week and why they matter: This week’s must-reads center on what’s shaping consumer sentiment and marketing strategy at the midpoint of 2025. From AI and economic pressures forcing CMOs to rethink execution, to the surprising power of women’s sports sponsorships, to how inflation and tariffs are altering back-to-school shopping. Each article offers … Continued
Key Takeaways: Read the complete article on Mastering Snowflake Cost Optimization at Scale. The Big Picture If you’re operating a multi-tenant SaaS business and feel your Snowflake bill is growing faster than your insights, this story is for you. At Optimove, we’ve always believed in empowering teams to act fast, smart, and independently. That’s the essence … Continued
Why it Matters: Embedded Messaging is a powerful extension of Optimove’s personalization technology, allowing marketers to engage users directly within the websites and mobile apps they already operate. By avoiding reliance on third-party platforms and restrictive legacy systems, Optimove’s Embedded Messaging boosts retention and conversions while ensuring a frictionless customer experience. It puts the power … Continued
In a world where consumer expectations evolve by the second, businesses must keep pace through personalized, real-time, and adaptive strategies. Enter dynamic marketing, a transformative approach that allows brands to deliver highly relevant messages to each customer at the right moment. This comprehensive guide explores dynamic marketing, how it works, why it matters, and how … Continued
Here are the recommended reads for this week and why they matter: 1. Will AI ‘Completely Rewire’ Loyalty Programs? By Michael Brady, CX Dive Brady examines how AI pushes loyalty beyond segmentation and into true one-to-one personalization. The article warns, however, that without human oversight, brands risk crossing the line into experiences that feel “impersonal, off base, and overcurated.” It’s … Continued
Why It Matters: This blog defines a critical shift in how marketing work gets done in the age of AI, not just using AI, but managing it. It introduces the concept of the Positionless Marketer as a Superworker, empowered marketers who take control of strategy, execution, and outcomes without waiting on others. By embracing this … Continued
