Acoustic

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Active integration: Yes

Integration type: Execution Channels

The integrated solution of Acoustic (formerly IBM Watson Marketing Suite, formerly Silverpop) and Optimove makes it easy to plan and execute marketing email campaigns, based on the advanced customer segmentation available in Optimove.

Optimove connects to the Acoustic system for two purposes:

1. To instruct Acoustic to execute email campaigns, i.e., to send out particular email templates to specified customer lists
2. To receive campaign metrics (delivery rate, open rate, click rate and unsubscribed) from Acoustic email so that they can be included within Optimove’s campaign reports