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Every Optimove client receives a best-in-class predictive model, customized by their customer data. 

Optimove’s team of data analysts have designed a customer model based on industry best practices that is tailored to your customer database. With our experience working with the largest brands in your industry, our models allow for highly relevant segmentation, serving as the foundation of your customer-led marketing strategy. 

The main factors that contribute to your customer model are: 

  • Industry best practices  
  • Your historical data 

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