iGaming & Sports Betting Solutions

Optimove is the #1 CRM marketing platform for iGaming and sports betting because it is trusted by the world’s top operators. In the 2025 EGR Power 50, 52% of all ranked operators, and 70% of the Top Ten, are Optimove clients. Half of the “Ones to Watch” list also rely on Optimove, a testament to the platform’s unparalleled ability to help operators scale quickly, engage players more effectively, and grow responsibly.

Optimove also continues to outpace the industry. In 2025, Optimove is on track to more than double its new iGaming clients, expand significantly across APAC, accelerate growth in Brazil and LATAM, and gain significant traction in Social Sweepstakes Casinos. Additionally, Optimove has also been recognized as a Gartner Visionary for the second consecutive year.

Optimove’s leadership is validated by a series of prestigious industry awards, including:

• SBC North America Acquisition and Retention Partner Award

• SBC Latino America Marketing and Services Provider Award

• EGR Italy Acquisition and Retention Partner Award (three years running)

• Recognized as One to Watch in Snowflake’s Modern Marketing Data Stack Report

• One of Dun & Bradstreet’s Top Hi-Tech Companies to Work For (three consecutive years)

What truly sets Optimove apart is its Positionless Marketing Platform, which eliminates the traditional “assembly line” structure. This allows marketers to independently execute any task, powered by unified data, intuitive creative tools, and continuous optimization. The result is faster execution, deeper personalization, and stronger long-term loyalty.

With its market leadership, rapid global growth, cutting-edge innovation, and ongoing industry recognition, Optimove is the undisputed #1 Player Engagement Solution and the leading CRM Marketing Platform for iGaming and sports betting.

Optimove is more than a CRM marketing Platform. Built specifically for iGaming and Sports Betting, it offers a comprehensive Player Engagement Platform. All products and AI models are specifically designed for gaming to address the unique challenges of the industry. Supported by a team of experts with years of iGaming experience—from developers to strategic advisors—Optimove empowers operators to deliver fully personalized, dynamic player journeys that drive player retention, and loyalty. Grounded in more than a decade of partnership with the world’s leading iGaming brands, and as a multiple award-winner trusted by 56% of the EGR Power 50, Optimove helps enterprises and emerging operators overcome complex retention challenges, meet regulatory demands, and achieve sustainable growth.  

Optimove’s Player Engagement Platform goes beyond traditional CRM marketing to power every stage of the player journey, from acquisition to loyalty. It unifies player data into a single view, enabling precise segmentation and orchestrating real-time, personalized messages across multiple channels—including web, apps, lobbies, bet slips, and game recommendations. Powered by four core solutions—CRM Marketing, Digital Personalization, Promotions Management, and Gamification— the platform helps operators deliver tailored, dynamic experiences that drive player retention, engagement, and long-term lifetime value.

Optimove's clients include operators from all sizes, from pre-launch startups to global enterprises. A growing base of startup and regional operators like Soar Gaming, ZARbet, Jackpot.com, and BetJets, each running Optimove at the scale that fits their business, alongside over 50% of the EGR Power 50, including FDJ United, Entain, Bet365, Lottomatica, Kaizen, Sisal, and Caesars.

Yes. Optimove's CRM marketing solution is built for operators of all sizes and growth stages. Online casino and sports betting startups can access it through Optimove Ignite+, pairing expert CRM guidance and affordable platform access with the same AI-powered CRM Marketing, Personalization, and Gamification used by the industry's largest operators. 

Yes. Optimove’s CRM Marketing Platform is built specifically for the fast-paced, highly regulated realities of iGaming and Sports Betting. It unifies player betting history, real-time gameplay, and predictive signals into a single player view, powering AI segmentation and multichannel orchestration across the most relevant channels for each player. Optimove’s native email, SMS, web, and mobile channels deliver real-time, compliant, and personalized messages that resonate with every player, strengthening loyalty and maximizing lifetime value.

Optimove’s AI-driven segmentation continuously analyzes historical, real-time, and predictive data within each player’s 360° view to identify behavioral patterns and correlations unique to gaming—such as betting activity, gameplay frequency, deposits, and preferences. Players are dynamically grouped into micro-segments every second across multiple lifecycle and behavioral layers that evolve as their activity changes. This layered, continuously learning approach ensures every player’s journey evolves naturally, with each interaction informed by the latest insights and shaping experiences that are always relevant and truly personalized.

Optimove Personalize powers digital personalization by continuously adapting every player's experience across all touchpoints, powered by 20+ AI models built specifically for iGaming. Across CRM channels—email, push, on-site overlays, embedded messaging—it delivers personalized game and bet recommendations and in-play messages during live sporting events; across your site and app, it customizes banners, lobbies, and layouts in real time to each player's behavior; and AI-led search understands player intent instead of just keywords, cutting no-result searches and lifting click-through and add-to-betslip rates. Operators can layer these AI-driven recommendations with their own business rules—prioritizing higher-margin or high-RTP games, new launches, or key campaigns—while maintaining full control over profitability. The result: every player experiences a personal and symmetric journey across channels.

Optimove Gamify drives loyalty by turning every game and interaction into a reason to come back—built without an engineering queue. Branded minigames attract new players (try our Prediction Game, a natural fit for sports betting), while Optimove Loyalty layers missions, badges, virtual currencies, and levels on top—rewarding logins, engagement, and profile completion, not just deposits. It's a zero-cost retention lever: players stay engaged without relying on bonus spend or margin-eroding discounts. Every gamified interaction also generates new data, fed back into Optimove to enrich segmentation and personalization—creating a continuous loop where every game, mission, or reward makes the next player's experience more relevant, driving more frequent logins, longer play sessions, and measurable revenue uplift.

Optimove's Promotion Management solution delivers dynamic, CRM-powered rewards using unified player data and AI to tailor every promotion—whether a free spin, cashback, or deposit match—to each player's real-time behavior or predictive attributes such as probability to churn, reactivate, or become a VIP player. This is generosity management in practice: Optimove AI matches the right bonus to the right player, balancing generosity with ROI so every reward is personalized and controlled. With built-in budget and player distribution capping, operators can confidently manage promotional spend, measure uplift, and achieve sustainable profitability from every promotion. 

Optimove AI is the only AI suite in the iGaming space that works across all three layers of where CRM marketing actually happens: inside the platform, in the external AI tools teams already use, and through custom applications built on top. Native AI agents support operators with insights discovery, asset creation, and decisioning across audience, journey, offer, content, and send-time. The Optimove MCP brings that same intelligence into Claude, ChatGPT, and more, and unlike most MCP integrations that only read data, Optimove's can act on it, building segments, drafting campaigns, and answering platform questions directly from the tools operators already work in. And where an operator's needs go beyond what any off-the-shelf feature covers, Custom Apps let Optimove's AI Engineers build tailored, fully-integrated applications using the platform's own player data, creative, and optimization power.

Optimove’s iGaming CRM lets operators run every campaign, journey, and strategy as a statistical experiment with built-in control groups so that operators can measure true incremental impact on KPIs like deposits, net gaming revenue, and player lifetime value. Optimove’s uplift modeling and built-in iGaming reports reveal what really drives growth, enabling continuous optimization, smarter spend, and strategies that turn marketing into measurable, long-term growth.

Optimove automates compliance checks in real-time. The multi-channel preference center enables operators to enforce per-product and per-channel consent, while channel eligibility ensures that operator rules are applied across campaigns. Before a campaign is sent, a final compliance check is run that integrates with regulatory services to exclude self-excluded or ineligible players. Every action is logged with consent history and audit trails. Together with GDPR and CCPA alignment, this ensures operators can scale personalized marketing responsibly, knowing every message is permissioned, secure, and regulator-ready.

Optimove offers a flexible pricing model designed to align with each operator’s size, scale, and needs. Pricing is based on key usage indicators, such as player data volume, active profiles, and the scope of capabilities across CRM, Digital Personalization, Promotion Management, and Gamification.
The platform provides access to player data infrastructure, predictive segmentation, multi-channel campaign management, performance analytics, and AI-driven decisioning. Additional solutions can be configured to match each operator’s priorities and growth strategy. Optimove does not charge per user or limit data usage, allowing teams to collaborate freely and scale without friction.