Reports

Awareness of prediction markets is now near-universal among U.S. NFL bettors, and a clear majority intend to trade event contracts this year. The competitive question has shifted from whether bettors will participate to who retains them once they do.

Based on a survey of U.S. NFL bettors, it examines how players plan to wager, spend, and engage with sportsbooks this season

Consumers are already turning to AI for discovery and recommendations; the next opportunity for retailers is to make those experiences more useful, trusted, and personal.

Family-focused gifts, Black Friday-driven timing, preference for familiar brands, and rising AI use will shape the 2026 holiday season

World Cup 2026 expanded the number of bettors placing bets and first-time depositors across all regions, while average betting activity per player remained below regular-season levels

What bettors said they would do, what 136 million wagers show they did, and what it means for sportsbooks planning the 2026/27 season

Data from the US, Europe, and Latin America reveal an increase in the number of active bettors and a surge in first-time depositors

Early start, budget constraints, and a multi-channel approach will define the return to school

Optimove analyzed 250+ million bets from World Cup 2022 to reveal where sportsbook revenue is derived from, and what it means for 2026

Optimove Insights tracked the average number of bettors and bet amount, bet type, live bets, and pre-match behavior across multiple countries