Reports

Winning with Real-Time Data and AI

Awareness of prediction markets is now near-universal among U.S. NFL bettors, and a clear majority intend to trade event contracts this year. The competitive question has shifted from whether bettors will participate to who retains them once they do.

Based on a survey of U.S. NFL bettors, it examines how players plan to wager, spend, and engage with sportsbooks this season

Consumers are already turning to AI for discovery and recommendations; the next opportunity for retailers is to make those experiences more useful, trusted, and personal.

Family-focused gifts, Black Friday-driven timing, preference for familiar brands, and rising AI use will shape the 2026 holiday season

World Cup 2026 expanded the number of bettors placing bets and first-time depositors across all regions, while average betting activity per player remained below regular-season levels

What bettors said they would do, what 136 million wagers show they did, and what it means for sportsbooks planning the 2026/27 season

Data from the US, Europe, and Latin America reveal an increase in the number of active bettors and a surge in first-time depositors

Early start, budget constraints, and a multi-channel approach will define the return to school

Optimove analyzed 250+ million bets from World Cup 2022 to reveal where sportsbook revenue is derived from, and what it means for 2026