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iGaming Pulse delivers the industry’s most powerful benchmarks for operators and marketers

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Reports

Original research and analysis from Optimove Insights uncovering emerging trends and fueling the Positionless Marketing movement

Company News | Positionless Marketing | iGaming

World Cup 2026 US Betting Intentions Report

American bettors are entering the tournament with high intent, real confidence, and an openness to personalized, in-the-moment engagement

Company News | Positionless Marketing | iGaming

World Cup 2026 EU Betting Intentions Report

European bettors are entering the tournament as an experienced, confident, year-round engaged audience

Company News | Positionless Marketing | iGaming

World Cup 2026 LATAM Betting Intentions Report

Latin American bettors are entering the tournament as a highly committed, high-intent, and mobile-first audience

Company News | Positionless Marketing | iGaming

World Cup 2026 US Betting Intentions Report

American bettors are entering the tournament with high intent, real confidence, and open to personalized, real-time engagement.

Company News | Positionless Marketing | Retail & eCommerce | Travel & Hospitality

Summer Shopping Report 2026

Shoppers are optimistic, attentive, multichannel, and well-spread across the calendar

Company News | Positionless Marketing | Marketing AI | Retail & eCommerce

Mother's Day Report 2026

On Mother’s Day 2026, consumers will balance intent, discovery, quality, price, personalization, and channel flexibility

Company News | Customer Segmentation | iGaming

Optimove Insights Analysis, March Madness 2026 Report: Betting Surges 60% Driven by 97% Existing Bettors

Report underscores that March Madness is a critical bettor retention opportunity for sportsbook operators

Company News | iGaming

March Madness 2026: A Data-Driven Blueprint for Sportsbook Operators

Betting Trends and Player Lifecycle Data to Help Sportsbook Operators Maximize Opportunities for the 2026 Tournament

Company News | iGaming

Sweepstakes as the Blueprint Playbook for Player Retention in Emerging Casino Models

Data reveal how Sweepstakes shape player engagement and retention in emerging casino formats

Optimove Insights’ Cheltenham Festival 2026 Pre-Event Report

Cheltenham 2025 betting trends as a guide for operators preparing for the 2026 Festival