Optimove Connect 2026: Join us in London on March 11–12 to master Positionless Marketing

Reports

Original research and analysis from Optimove Insights uncovering emerging trends and fueling the Positionless Marketing movement

Company News | iGaming

The Optimove Insights 2026 World Cup Playbooks

Marketing Insights and Guidance for Sportsbook Operators
Company News | iGaming

Optimove 2026 Women’s March Madness: Pre-Tournament Analysis on Betting Trends for Sportsbook Marketers

From Caitlin Clark in 2024 to Paige Bueckers in 2025 to a Broader Interest in Women’s Basketball in 2026
Company News | Retail & eCommerce

Optimove Insights Marketing Fatigue Report 2026

Learn more about how brands use marketing personalization, loyalty, AI, and data security to drive trust and revenue.

The Optimove 2026 World Cup Playbook for Sportsbooks Part 2: Pre-World Cup Report

Global soccer betting trends (European football) guiding sportsbook operators worldwide ahead of the 2026 World Cup
Company News | Retail & eCommerce

AI and the Future of the Retail Marketer

How the technology is impacting strategy and processes, including the adoption of "positionless marketing".
Company News

Forrester: Opportunity Snapshot AI: Accelerating Marketing Impact Through AI And Agile Workflows

AI And Agile Workflows Are Reshaping Marketing, Enabling Faster Insights, Execution, And Customer Relevance
Company News | Marketing AI | Email

The 2025 Optimove Insights Consumer Marketing Fatigue Report

Read the full 2025 Optimove Insights Consumer Marketing Fatigue Report, which explores consumer behaviors & preferences regarding marketing communications.
Company News | Retail & eCommerce | Mobile App

2025 Consumer Holiday Retail Shopping Survey

Read the 2025 holiday retail shopping survey for insights on consumer spending trends, value priorities and behavior that shapes the holiday season.