Reports

World Cup 2026 expanded the number of bettors placing bets and first-time depositors across all regions, while average betting activity per player remained below regular-season levels

What bettors said they would do, what 136 million wagers show they did, and what it means for sportsbooks planning the 2026/27 season

Data from the US, Europe, and Latin America reveal an increase in the number of active bettors and a surge in first-time depositors

Early start, budget constraints, and a multi-channel approach will define the return to school

Optimove analyzed 250+ million bets from World Cup 2022 to reveal where sportsbook revenue is derived from, and what it means for 2026

Optimove Insights tracked the average number of bettors and bet amount, bet type, live bets, and pre-match behavior across multiple countries

American bettors are entering the tournament with high intent, real confidence, and an openness to personalized, in-the-moment engagement

European bettors are entering the tournament as an experienced, confident, year-round engaged audience

Latin American bettors are entering the tournament as a highly committed, high-intent, and mobile-first audience

American bettors are entering the tournament with high intent, real confidence, and open to personalized, real-time engagement.