AI and the Retail Marketer’s Future
How AI transforms strategy and processes, driving the adoption of Positionless Marketing
At Optimove Connect 2024, Optimove Director of Sales Pete Miles and and Senior Manager of Digital Growth Marketing at Scientific Games, Jessica Fritz, joined NEXT.io editor Conor Mulheir to explore the evolving landscape of customer relationship management (CRM) in the online lottery sector.
Up for discussion were topics including how iLottery’s approach to marketing differs from online casino and sports betting, how CRM in the sector has changed in recent years, and what the impact of that has been on player engagement. Jessica also provides additional insights into Scientifc Games’ partnerships with Optimove and Meta, and the effect those partnerships have had on online lottery operators across the US.
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