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AI and the Retail Marketer’s Future

How AI transforms strategy and processes, driving the adoption of Positionless Marketing

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How Caesars Entertainment Accelerated Campaign Execution Time from 5 Days to 5 Minutes with Optimove

Asadul Shah, VP of Online Casino Promotion Strategy at Caesars Entertainment, explains how Optimove’s Positionless Marketing Platform has empowered his team to build and execute campaigns independently, reducing campaign execution time from 5 days to just 5 minutes.

Read time 1 minutes