Read time 3 minutes
Forrester: Optimove’s Total Economic Impact
Why it matters:
Personalized content drives higher engagement and retention. With Opti-X, marketers can deliver relevant, real-time recommendations automatically, ensuring every campaign resonates with customers and boosts conversions.
Key takeaways:
Relevant marketing campaigns that capture customers’ interests are crucial for keeping them engaged and increasing retention. However, generic and randomly timed campaigns are ineffective and lead to low conversion rates. Customers expect personalized, timely content that aligns with their interests.
This is where personal content recommendations come into play—customers receive tailored content based on their preferences and behaviors. When customers get these recommendations at the right time, it optimizes campaign performance and engagement.
Opti-X, Optimove’s personalization platform, guarantees high customer engagement and dramatically improves marketing efficiency through real-time personalized content recommendations in marketing campaigns.
Personalization is the heart of successful marketing. Using AI-powered recommendation models, Opti-X can deliver personalized content recommendations in messages based on each customer’s preferences and interactions. This way, customers only receive relevant content, whether that’s games to play, bets to place, or products to buy, making them more likely to engage. Therefore, every campaign is set to be impactful and designed to convert, strengthening loyalty and long-term engagement.
Delivering personalized content is essential, but timing is equally critical. Opti-X ensures campaigns are delivered at the perfect time based on universal, non-customer-initiated events. These events could include a clothing item going on sale, a sports match starting, or a new promotional offer becoming available. Opti-X leverages these universal events and sends the campaign to each customer in real-time, ensuring the campaigns are delivered at the right moment.
With Opti-X, campaign management becomes entirely hands-free and automated. Once marketers set up their campaigns based on specific use cases—like reactivating dormant players or promoting new content—Opti-X takes over. It automatically triggers campaigns when the relevant event occurs.
After the initial setup, marketers no longer need to intervene; Opti-X manages everything, delivering personalized content and optimizing engagement effortlessly. This hands-free automation saves time, boosts efficiency, and ensures campaigns are always timely and relevant.
For more insights on how your brand can benefit from Opti-X’s personalized content recommendations, contact us to request a demo.
Forrester: Optimove’s Total Economic Impact
The Forrester Total Economic Impact™ Study shows that Optimove’s Positionless Marketing Platform drives an 88% boost in campaign efficiency.
Edward is an experienced Product Marketing Manager in the B2B SaaS industry with a background in chemical engineering. He is currently driving product marketing efforts at Optimove, focusing on Go-To-Market (GTM) strategies, messaging & positioning, and competitive intelligence for the Opti-X platform.
He is passionate about simplifying complex and technical concepts into engaging stories that resonate with customers. Edward holds a master’s in Chemical and Process Engineering from the University of Surrey.
